At Dentsu International, I managed end-to-end campaign trafficking and Floodlight configuration in CM360 for Microsoft. I coordinated operational workflows across 600+ campaigns annually and worked with internal teams, programmatic specialists, and client stakeholders.
I improved campaign implementation processes and streamlined trafficking and tag QA workflows, reducing SLAs by up to 30%. I also built and monitored Looker Studio dashboards to analyze campaign delivery and conversion data.
For Microsoft and Intel, I managed campaign implementation, trafficking, and QA, and produced Floodlight conversion reports. I also investigated tracking discrepancies and ad-serving issues involving IAS and DoubleVerify.
Earlier, I supported Google Ads campaign implementation and troubleshooting across Google Ads and DV360 environments at Cognizant Technology. My work included troubleshooting JavaScript tracking tags and third-party ad pixels, as well as supporting QA and new-hire training.
