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Ivana Mijatovic

@ivanamijatovic

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Product and Project Manager driving e‑commerce growth and cross‑functional delivery across international markets.

Serbia

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What I'm looking for

I seek a role where I can lead product delivery and cross-functional teams in an innovative, growth-focused company, driving measurable e-commerce outcomes.

I am a results-driven Product & Project Manager with 6+ years of experience leading cross-functional, international teams to build and scale digital e-commerce platforms in healthcare and pharmaceuticals. I have defined product vision and roadmaps, delivered key features — product catalog, checkout, secure payments, and logistics integrations — and improved operational performance through Lean Six Sigma practices.

I excel at stakeholder and vendor management, Agile delivery, backlog ownership, and product lifecycle management, having reduced procurement costs and increased revenue while coordinating digital marketing and platform performance. I bring a creative problem-solving mindset, hands-on experience with JIRA and CMS administration, and a record of translating business analysis into tested, production-ready features.

Experience

Work history, roles, and key accomplishments

Current

Director of Operations

Current

Apotekamo Montenegro

Nov 2024 - Present (1 year 7 months)

Oversaw operations and market growth for Apotekamo Montenegro across online and offline channels, reducing procurement costs by 12% and boosting revenue by 15% through supplier optimization and Lean Six Sigma practices.

Operations Management Six Sigma E Commerce Product Roadmap Digital Marketing Logistics Integrations Ecommerce

Current

Product / Trade Product Manager

Current

Apotekamo Serbia

May 2023 - Present (3 years 1 month)

Directed development and market growth of a digital pharmacy platform across Serbia, Montenegro, and Bosnia, launching core features (catalog, checkout, payments, logistics) and managing daily e-commerce operations and vendor coordination.

Product Management E Commerce Agile Delivery Stakeholder Management Jira Digital Marketing Ecommerce

IT Project Manager

Zepter International

Aug 2018 - Dec 2023 (5 years 4 months)

Served as backlog owner for mobile and web development, analyzed multi-country business requirements and coordinated IT and shop development to support internal promotions and product rollout.

IT Project Management Backlog Management Business Analysis Mobile And Web Development Cross Country Coordination Jira Stakeholder Management

Business Analyst

EPTI Factory

Jan 2023 - May 2023 (4 months)

Conducted business process analysis and requirement validation with Serbian stakeholders, maintained product backlog and supported testing including writing acceptance criteria and QA validation.

Business Analysis Requirements Gathering Backlog Management QA Jira Testing

Owner / Business Analyst

Sports Academy Kocovic

Dec 2015 - Aug 2018 (2 years 8 months)

Founded and managed operations for a sports academy, handling business analysis, customer service, and administrative duties while developing local partnerships and member processes.

Business Analysis Operations Management Customer Service Administration Partnership Development