Iuliana Volvenko User

Product Marketing Manager focused on positioning, messaging, and go-to-market for complex B2B SaaS and data-driven products. I work at the intersection of product, sales, and marketing, helping teams translate technical capabilities into clear product narratives that resonate with buyers and enabling sales teams to communicate product value in real customer conversations.

Over the past 3+ years, I’ve owned positioning, product launches, and go-to-market execution for AI-driven B2B platforms, partnering closely with Product and Sales to bring complex technical capabilities into enterprise sales conversations and turn market insights into practical messaging and sales narratives.

Recent work includes:

• 30% increase in feature adoption through structured GTM planning and sales enablement
• 18% improvement in SQL conversion after refining ICP segmentation and messaging

• 15% reduction in enterprise sales cycle by building objection-handling and ROI-based sales frameworks

I specialize in translating complex AI capabilities into clear value propositions that help buyers understand the practical impact of the product and support sales teams in high-stakes enterprise conversations.

I’ve worked across US, EU, and APAC markets in technical B2B environments where product clarity, differentiation, and sales alignment directly influence deal velocity.

Core focus: Product positioning | GTM strategy | Sales enablement | Competitive intelligence | ICP definition

Currently open to fully remote Product Marketing roles in global SaaS teams across US and EU markets.

yuliana.v.ufo@gmail.com