itesh kumar guleria

I’m an influencer marketing and content executive with 1.5 years of experience, focused on building community trust through consistent response strategy and high-quality publishing. I plan content calendars, create and publish across Instagram, YouTube, and Facebook, and manage reputation by replying to reviews and comments at volume.

At CGC University, I managed brand reputation across Google, Shiksha, CollegeDunia, and Quora—responding to 200+ user reviews and comments and lifting positive ratings 40% in six months. I also ran a content calendar across multiple concurrent projects and 5+ live events, scripting, reviewing, and QC’d video, copy, and decks before publish, coordinating 20+ contributors so launches shipped on schedule.

I owned influencer partnerships end to end: sourced, vetted, briefed, and negotiated with 100+ creators on Instagram and YouTube. I built organic acquisition from scratch by writing and publishing 50+ long-form SEO articles that drew 100,000+ organic views, while running competitor and market research and reporting reach, engagement, and campaign performance to stakeholders.

Freelance, I run a creator account end to end across Instagram, YouTube, and Facebook with full ownership from idea to publish—research, scripting, short-form editing, scheduling, publishing, and community response. I’m a daily user of X, Reddit, and TikTok and I’m building my own presence there, using analytics after every post to A/B test hooks and iterate fast.