Open to opportunities

istifa ali arab

@istifaaliarab

Message

Experienced product copywriter driving engagement and sales through compelling content.

Pakistan

Message

What I'm looking for

I am looking for a role that fosters creativity and innovation, where I can contribute to impactful projects and grow within a collaborative team environment.

As a Senior Product Copywriter and Research Analyst, I specialize in crafting compelling product copy that transforms complex features into relatable benefits. My work at iGate Technologies has directly contributed to over $30 million in annual sales on Amazon, showcasing my ability to drive engagement and sales through effective communication.

Previously, I served as a Senior Copywriter at 99 Technologies, where I developed engaging and SEO-optimized content strategies that resulted in an 18% increase in user retention. My experience managing a team of writers has honed my leadership skills, ensuring high-quality deliverables that align with client goals.

With a background in content creation and a Bachelor’s degree in Physics, I leverage my analytical skills to research industry trends and audience interests, creating content that resonates across various platforms. I am passionate about delivering innovative and market-aligned products that enhance brand visibility and customer engagement.

Experience

Work history, roles, and key accomplishments

Current

Sr Product Copywriter and Research Analyst

Current

IGate Technologies (RDX Sports)

Jan 2025 - Present (6 months)

Crafted compelling product copy for RDX sports, turning complex features into clear, relatable benefits that users instantly connect with, driving engagements and sales and directly contributing to 30M$+ of annual sales on Amazon. Conducted competitive analysis, consumer insights, prototyping and release plans to deliver innovative and market aligned products.

Product Copywriting Competitive Analysis Consumer Insights Prototyping Market Research Sales

Senior Copywriter

99 Technologies

Jan 2024 - Present (1 year 6 months)

Crafted engaging and SEO-optimized content strategies to drive brand visibility and customer engagement across diverse platforms, resulting in 18% more user retentions. Managed a team of 3-5 writers, ensuring high-quality deliverables and alignment with client goals and timelines.

Content Strategy Team Management Client Management Content Creation Editing Digital Marketing

Senior Content/Copy Writer

Neemo Agency

Dec 2021 - Present (3 years 7 months)

Worked with cross-functional teams to ensure content aligned with the brand messaging of various clients. Wrote scripts, articles, social media posts, and other content for various clients, keeping brand's voice and tone, which impacted the overall growth in impressions, followers, and clicks by 65%.

Content Writing Copywriting Cross Functional Collaboration Social Media Client Communication

Content Creator/Writer

NeemoPani Content Creation Studios

Dec 2021 - Present (3 years 7 months)

Researched industry trends and audience interests to brainstorm and create content ideas across various social media platforms, increasing engagement reach by 23%. Wrote scripts, articles, posts, and informative content that adhered to brand's voice and style.

Content Creation Brand Voice Audience Research Engagement