At AQVC, I served as the primary designer for LoveIQ, a web-based relationship and sexual-wellbeing assessment that turns questionnaire responses into archetype-based insights and personalised guidance.
I owned the design process from early concepts and information architecture through user flows, responsive high-fidelity interfaces, interactive prototypes, and developer hand-off.
I also created LoveIQ’s visual identity and a reusable Figma design system spanning typography, colour, layout, components, variants, and interaction states across product and marketing touchpoints.
At Arena Sport TV, I created graphics for social media and TV campaigns, produced animations for live broadcasts, and developed visual materials for its media channels. At atlantbh, I created user personas and conducted competitive analysis of CSV file upload features, synthesizing the findings into a UX report.
