Lejla K
@lejlak
I design intuitive SaaS platforms, complex systems, and data visualisation tools.
Bosnia and HerzegovinaWhat I'm looking for
I've designed zero-to-one SaaS platforms including MyCollection and Obsphera, translating complex 3D content creation and asset-management workflows into unified product experiences.
At Useractive, I improved SaaS tools across legal tech, CRM, and BRM. My work reduced document review time for Melior.ai by 40% and streamlined Qollabi's collaboration and task-management experience, contributing to $2.8M ARR.
At SocialExplorer, I designed data visualisation tools used by more than 2.5 million people, including organisations such as Harvard University, Pearson, and The New York Times. I simplified complex datasets, improved accessibility through WCAG alignment, and worked closely with engineering to deliver usable analytical tools.
I'm currently designing across Peau.ai and Prof Dr Steinkraus, owning mobile experiences from onboarding and AI face-scan flows to reports, routines, products, and Pro upgrade screens. With a background in architecture, I bring structured thinking from problem framing and information architecture through polished, handoff-ready UI.
Experience
Work history, roles, and key accomplishments
Independent Product & Visual Designer
Peau.ai
Nov 2025 - Present (10 months)
Designed across two healthcare mobile apps, Peau.ai and Prof Dr Steinkraus, tailoring UI and positioning for distinct market segments. Owned end-to-end design for core features and led AI face scan flows and Pro upgrade screens.
Product Designer
OVRLAY
May 2024 - Nov 2025 (1 year 6 months)
Led product design for two SaaS platforms, MyCollection and Obsphera, built around 3D content creation and asset management. Introduced AI-assisted workflows, improving design efficiency by approximately 60%.
Product Designer
Useractive
Dec 2022 - Dec 2023 (1 year)
Delivered UX improvements across SaaS tools in LegalTech, CRM, and BRM, contributing to ARR growth. Reduced objective review time for Qollabi by ~60% and document review time for Melior.ai by ~40%.
UI/UX Designer
Social Explorer
Aug 2020 - Dec 2022 (2 years 4 months)
Designed data visualization tools used by 2.5M+ users, simplifying complex datasets and reducing report analysis time by ~30%. Improved accessibility by aligning with WCAG standards and collaborated with engineering teams.
Freelance Graphic Designer
Self Employed
May 2018 - Aug 2020 (2 years 3 months)
Designed visual identities and marketing materials for clients across multiple industries.
Junior Architect
Entasis Design
Mar 2015 - May 2018 (3 years 2 months)
Worked on residential and interior design projects; placed 3rd in a national architectural competition.
Education
Degrees, certifications, and relevant coursework
University of Sarajevo
Master of Architecture, Architecture
Master's Degree in Architecture from the University of Sarajevo.
Availability
Location
Bosnia and HerzegovinaAuthorized to work in
Website
lejlakratina.comPortfolio
lejlakratina.comSalary expectations
Job categories
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