At Digital Zone, I rebuilt a struggling platform team and designed an AI-assisted incident triage ecosystem across Claude, Grafana, Linear, and Slack. During Black Friday, I led the response when traffic reached roughly 25 times expected levels, stabilizing the platform with live rate-limiting and coordinated incident leadership.
At Edenred, I challenged a broad subscription concept and proposed validating a customizable model with two benefits first. The resulting offering became the company's #1 revenue-generating product, overtaking Money Transfer.
At Talabat, I ran Post-Order Experience around reducing avoidable customer contacts while preserving trust. Self-service journeys for missing items and rule-based refunds resolved about 80% of genuine eligible cases without agent intervention.
At Aqarmap, I developed future engineering leaders and helped rethink real-estate search relevance by adding demand signals to Elasticsearch scoring. I also led engineering for Aqarmap Expo and guided the move toward microservices and API-first architecture with pragmatic migration trade-offs.
