Open to opportunities

Isabel Razo

@isabelrazo

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Product-focused UI/UX designer delivering user-centered digital experiences.

United States

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What I'm looking for

I seek a product- or agency-role where I can lead design, mentor teams, craft user-centered solutions, and balance user and business goals while continuing to grow in leadership and product design.

I am a product-focused UI/UX designer with extensive agency and freelance experience creating websites, web apps, and mobile experiences that balance user, business, and technical needs.

As Lead Designer at LSM Marketing Agency, I conceived innovative designs, pitched ideas, managed projects, and collaborated with freelancers to streamline processes in a fast-paced environment.

Previously as Design Director at Adlava I led and mentored design teams, presented concepts to stakeholders, and contributed high-level design work across social, digital, and print media.

I began my career freelancing on branding, illustration, 3D modeling, video editing, and Webflow development, and I hold a Graphic Design degree with a Fine Arts minor and strong academic performance from the University of Nevada-Las Vegas.

Experience

Work history, roles, and key accomplishments

Lead Designer

LSM Marketing Agency

Apr 2023 - Jan 2025 (1 year 9 months)

Conceived and delivered designs for websites, web apps, mobile apps, and custom software while pitching ideas, managing projects, and collaborating with freelancers to streamline processes and balance user, business, and technical needs.

Interaction Design Wireframing Design Systems User Research Rapid Prototyping Project Management Figma Webflow

Design Director

Adlava - Marketing and Web Development Agency

Jan 2021 - Dec 2023 (2 years 11 months)

Led and mentored a team of designers, oversaw project pitches and high-level design work, and communicated concepts to stakeholders while managing time and delivering across social, digital, and print mediums.

Design Leadership Mentorship Stakeholder Management Time Management Design Concepts Figma Adobe Creative Suite Web Design

Design / Developer

Freelance

Jan 2014 - Dec 2022 (8 years 11 months)

Delivered branding, print, illustration, 3D modeling, video editing, web design and Webflow development for direct clients, maintaining client satisfaction while preserving creative direction.