Open to opportunities

Isabella Henao

@isabellahenao

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International Business Professional optimizing operations with Power BI, CRM management, and data-driven strategy.

Colombia

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What I'm looking for

I’m looking for a remote or international role where I can drive operational strategy, CRM/lead qualification, and data analytics using Power BI and AI tools—supporting global teams with measurable conversion and reporting.

I’m an International Business Professional focused on operational strategy, data analytics, and CRM management. I leverage Power BI, advanced Excel, and AI tools to optimize workflows and enable data-backed decision-making.

In my current role as an appointment setting leader (ProSolar America, USA - Remote), I oversee high-conversion appointment strategy and lead qualification for a U.S. organization. I optimized Zoho CRM workflows to improve lead qualification and appointment accuracy, increasing lead-to-appointment conversion by +51% for the U.S. market.

I also bring a strong background in B2B/B2C relationship management and international cooperation. Through my International Cooperation & Internationalization internship (Government of Antioquia), I supported FDI attraction strategies, internationalization programs, and coordination for international delegations and partners.

Alongside operations and analytics, I’ve led digital marketing and e-commerce support to improve brand visibility and sales (Social Media Manager; Sales Advisor & Admin Assistant). I’m dependable in executive support, reporting, project coordination, and back-office efficiency—especially in remote, project-based environments.

Experience

Work history, roles, and key accomplishments

Current

Appointment Setting Leader

Current

ProSolar America

Jan 2025 - Present (1 year 5 months)

Optimized Zoho CRM workflows for lead qualification and appointment accuracy, increasing U.S. lead-to-appointment conversion by +51%. Analyzed market trends and performance metrics to refine outreach strategies for appointment-setting campaigns.

Zoho CRM Appointment Setting Lead Qualification Power BI Advanced Excel Data & Analytics Market Trends Outreach AI Tools

International Cooperation Intern

Government of Antioquia

Jan 2024 - Jan 2025 (1 year)

Supported FDI attraction and regional internationalization programs, including coordination of networking activities and partner engagement. Assisted export initiatives to connect local businesses with global markets.

International Cooperation FDI Strategy Internationalization Export Market Research Stakeholder Management Microsoft Office 365 Reporting

Sales Advisor & Admin Assistant

Plateria Dora Eliza

Jan 2022 - Jan 2025 (3 years)

Managed daily back-office operations including inventory, cash flow, and zone administration while providing sales support. Balanced B2C customer relationships with manufacturing coordination and contributed to export program support and market research.

Sales Support Inventory Management Cash Flow Management Back Office Operations Customer Relationship Management Export Program Support Market Research Time Management

Social Media Manager

Plateria Dora Eliza

Jan 2023 - Jan 2024 (1 year)

Led digital marketing and content strategy to increase brand visibility and sales. Implemented e-commerce and online product promotion efforts, supporting CRM-related workflows.

Social Media Management Content Strategy E commerce Strategy Product Promotion CRM Promotion Workflows Canva AI Digital Marketing Trade Support Project Coordination

Education

Degrees, certifications, and relevant coursework

SMART Language Academy

English Language Course, English

2025 -

Grade: B1 - C1

English course at SMART Language Academy with proficiency level B1–C1.

Government of Antioquia

Internship, International Cooperation & Internationalization

2024 - 2025

Activities and societies: Supported FDI attraction strategies and regional internationalization programs; coordinated networking events for international delegations and partners; assisted with export initiatives and international cooperation activities.

Internship in International Cooperation & Internationalization with support for FDI attraction and regional internationalization initiatives.