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Irum Hassan

@irumhassan1

Marketing & brand specialist and House of Hassan co-founder, growing a beauty brand to 13K+ Instagram followers through storytelling.

Pakistan

Message

At House of Hassan, I co-founded a premium Pakistani beauty brand and brought 7+ products to market. I shaped its positioning, product marketing and content strategy, helping grow an 80% repeat order rate and 13K+ Instagram followers.

At Home Care Marketing Pros, I support 40+ home care agencies with WordPress pages and SEO, auditing and optimizing 120+ pages in a 90-day period. Earlier, at Notice U Marketing, I managed social media for 6+ clients, and at Oxbridge Digital I generated 500+ relevant leads for education clients.

Experience

Work history, roles, and key accomplishments

Current

Co-Founder

Current

House of Hassan

Nov 2023 - Present (2 years 10 months)

Co-founded a premium Pakistani beauty brand, launching 7+ products and owning brand positioning, product marketing, content strategy, and customer communication. Built a loyal customer base with an 80% repeat order rate and grew Instagram organically to 13K+ followers.

Brand Positioning Product Marketing Content Strategy Client Communication Influencer Marketing Instagram Shopify Brand storytelling

Current

Marketing Specialist

Current

Home Care Marketing Pros

Jan 2023 - Present (3 years 8 months)

Serve 40+ home care agencies across the US, managing monthly client accounts and delivering tasks on time. Build WordPress pages, optimize SEO, and design marketing materials to increase website visitors.

WordPress Avada Elementor Rank Math SERanking Bright Local SEO Content Optimization Marketing Materials Design

Social Media Specialist

Notice U Marketing

Apr 2022 - Dec 2022 (8 months)

Managed social media for 6+ clients, creating monthly plans, content calendars, and social branding guides. Produced social content and reels, increasing reach and followers by 90% through consistent posting and community management.

Social Media Management Content Creation Reels Community Management Meta Sked Social Audience Insights Competitive Analysis

Marketing Executive

Oxbridge Digital

Apr 2021 - Aug 2021 (4 months)

Generated 500+ relevant leads for education clients through YouTube affiliation and influencer collaborations. Developed monthly social media plans and built brand awareness for education-sector clients in the UK and Pakistan.

Lead Generation YouTube Affiliation Influencer Marketing Social Media Planning Meta Hootsuite Wireframing