Irfan Kurnia

• Led the 0-to-1 product design for a fintech app for family offices, reducing handoff time by 60%.
• Directed brand strategy and design across 6 concurrent client engagements (fintech, GCC real-estate media, private banking), establishing reusable design systems that increased cross-project component reuse to 50%.

• Managed internal dashboard ecosystem for media catalog managers and campaign teams, streamlined 5+ reporting workflows with 99% uptime.
• Optimized 8+ cross-functional workflows with record label and MCN partners, delivering an analytics platform that boosted data visibility and acted as the bridge between product and business teams (cut coordination time by 2+ hrs/week).

• Advocated and conducted quality assurance for a team of 9+ multidisciplinary designers, ensuring 99% adherence to design and brand standards, supporting Design System Governance.
• Planned and prioritized daily design workflows for 30+ client projects, meeting all deadlines and quality benchmarks.

• Designed UX solutions for 3 loan companies (B2B SaaS), streamlining complex flows and improving user engagement to drive conversion.
• Maintained and optimized a centralized design repository that unified 40+ design components, decreasing inconsistencies and enhancing collaboration; this initiative improved the design team's workflow efficiency by 30% and reduced project turnaround time.

• Coached and mentored a 6-member design group and 4 cross-functional product teams, elevating design quality and building long-term design capability.
• Established the first UX team SOP, standardizing workflows and improving collaboration efficiency.
Streamlined research processes, achieving a System • Usability Metric (SUM) score of 90%, surpassing industry benchmarks.

Connected with Indonesia Telemedicine Association to ensure brand visibility with 10+ high-performing health tech companies.

• Significantly improved service efficiency by reducing patient waiting time from 18 minutes to 4 minutes, showcasing expertise in funnel analysis and optimization.
• Led complete app redesign in a B2B SaaS healthcare setting, increasing healthcare worker user satisfaction by 131%.

Grade: 3.29

Bachelor's degree in Management with a GPA of 3.29.

Google AI Professional Certificate completed in March 2026.