Jordan Yo

Led end-to-end product design for enterprise SaaS across Southeast Asia, managing 4 designers and reducing iteration cycles 35% while improving cross-team efficiency. Integrated AI-powered design workflows to automate prototyping and accelerate validation, improving engagement 25% and conversion 20% across delivered products.

Drove end-to-end UX strategy for an Early Wage Access (EWA) SaaS platform, aligning trust-centered onboarding with regulatory and financial compliance. Increased onboarding completion 60% and reduced design-to-development friction 35% by streamlining handoff workflows and integrating AI-assisted prototyping to cut iteration time 40%.

Shaped end-to-end product vision for a digital wallet ecosystem and built Virgo’s first design system to accelerate scalable delivery. Reworked KYC and onboarding flows, boosting verification success 80% and improving user trust scores through compliant UX and cross-functional collaboration.

Designed a Sharia-compliant mobile banking experience with inclusive UX frameworks and modular design standards. Reduced onboarding drop-off 45% and increased in-app feature usage 70%, achieving a 4.8 Google Play pilot rating through usability testing and close collaboration with Compliance, Product, and Engineering.

Defined UX vision for telemedicine clinical productivity tools by partnering with medical leadership to balance efficiency, patient safety, and regulatory compliance. Reduced task completion time 50%, decreased prescription error rates 30%, and raised clinician satisfaction from 3.4 to 4.6/5 through iterative usability reviews with doctors.

Led UX redesign across patient and doctor platforms by creating a unified experience and optimizing healthcare access funnels. Drove a full UX overhaul that tripled paid-feature adoption (+300%), reduced consultation booking time 45%, and supported growth to 30M monthly active users and 80K doctors.

Directed multi-sector digital strategy and oversaw concept-to-launch execution for Insurance, FMCG, Telco, and Banking clients. Improved digital CTR 120% YoY through data-backed responsive design standards and A/B testing, delivering award-winning campaigns for AXA and Indosat with a 9-person hybrid team.

Led creative direction for university and corporate digital assets, including redesigning Universitas Terbuka’s online presence and e-learning materials. Improved course engagement 45%, reduced portal bounce rate 38%, increased form submissions 60%, and modernized UI standards through responsive web transitions.

Created e-commerce landing pages, campaign visuals, and UI optimizations for product category flows. Increased seasonal campaign CTR 70%, shortened the purchase journey 25%, and boosted category conversion 35% by refining purchase navigation and running A/B tests.

Earned a Bachelor's degree at Maranatha Christian University in Bandung from 2008 to 2012.

Completed the Design Thinking: The Beginner's Guide course/certificate in 2018.

Completed a UX Optimization with Data Analytics certification program in 2018.