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Ilda sanchezIS
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Ilda sanchez

@ildasanchez

Tech Pack Designer at CultureFly translating licensed product concepts into factory-ready specifications and packaging for major retail programs.

Honduras
Message

At CultureFly, I develop tech packs and technical product documentation for licensed products across hard goods, soft goods, collectibles, accessories, home, seasonal, and gift categories. I translate artwork and product concepts into manufacturable specifications, then update files through production revisions.

I implement licensor, retailer, compliance, and factory feedback for programs developed for Walmart, Target, Costco, Amazon, Ross, and Walgreens. My work includes revising technical files and dielines, as well as updating UPCs, legal lines, and recycling information.

Earlier, at EPCC UK, I prepared proofing and technical specification packages for custom apparel and music-industry merchandise, and reviewed and rebuilt artwork for production. At Bay Island Sportswear and HCE Myron Honduras, I created apparel specifications and adapted artwork for branded and promotional products across print and decoration workflows.

Experience

Work history, roles, and key accomplishments

CU
Current

Tech Pack Designer

CultureFly

Apr 2024 - Present (2 years 5 months)

Develop tech packs and technical product documentation for licensed hard goods, soft goods, collectibles, accessories, home, seasonal, and gift categories, supporting products from initial setup through production revisions. Translate artwork and product concepts into manufacturable specifications and implement licensor, retailer, compliance, and factory feedback across programs for major retailer

US

Graphic Design Professor

USAP

Jan 2024 - Dec 2025 (1 year 11 months)

Taught graphic design courses in a hybrid format, sharing industry knowledge and practical skills with students.

BS

Production Artist

Bay Island Sportswear

May 2021 - Jul 2022 (1 year 2 months)

Created apparel specification sheets, production artwork, and client mockups defining artwork placement, dimensions, colorways, labels, and garment details for direct-to-client manufacturing. Prepared files for screen printing, DTG, heat transfer, and related decoration methods and supported sample and strike-off approval cycles for branded and licensed programs.

HH

Production Artist

HCE Myron Honduras

Jan 2019 - Sep 2019 (8 months)

Rebuilt and adapted client artwork for promotional hard and soft goods such as drinkware, writing instruments, notebooks, bags, and apparel, meeting imprint-area, minimum line-weight, and substrate-specific requirements. Prepared artwork across laser engraving, screen printing, hot stamping, heat transfer, digital printing, and other decoration workflows.

SS

Graphic Design Intern

SAN Services

Jun 2018 - Sep 2018 (3 months)

Supported graphic design tasks and gained hands-on experience in a professional design environment.

Education

Degrees, certifications, and relevant coursework

UN

UNITEC

Bachelor of Arts, Graphic Design

Earned a Bachelor of Arts in Graphic Design from UNITEC in 2019.

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