Fernando Coto
@fernandocoto
Creative Director and Brand Designer with extensive design expertise.
What I'm looking for
As a Creative Director and Brand Designer, I have dedicated my career to elevating brand identities and creating impactful visual communications. With over a decade of experience, I have successfully led creative teams at the National Autonomous University of Honduras, where I developed more than 100 projects from concept to completion. My role involves overseeing branding strategies, collaborating with stakeholders, and mentoring a talented team of designers to produce over 210 compelling campaigns.
In addition to my work at the university, I have also spearheaded creative projects at HB Consulting, ensuring brand consistency and fostering strong client relationships. My passion for design extends to education, where I have taught graphic design courses at the Central American Technological University, guiding students in their portfolio development and career preparation. I am committed to staying updated with industry trends and best practices to ensure my teams deliver innovative and effective design solutions.
Experience
Work history, roles, and key accomplishments
Creative Director
National Autonomous University of Honduras
Jul 2013 - Present (11 years 11 months)
Lead creative teams in developing innovative concepts and oversee branding strategies to strengthen institutional identity. Developed over 100 projects, ensuring high-quality deliverables and collaboration with stakeholders.
Creative Director
HB Consulting
Aug 2022 - Present (2 years 10 months)
Spearhead creative projects ensuring brand consistency and develop strong client relationships. Research emerging trends to keep the team updated with industry best practices.
Graphic Design Consultant
National Autonomous University of Honduras
Oct 2010 - Jun 2013 (2 years 8 months)
Created the institution’s brand identity and provided design consultancy services to enhance visual communications.
Merchandising Submanager
Multifon
Jan 2003 - May 2005 (2 years 4 months)
Managed and executed merchandising initiatives to boost sales and enhance brand visibility.
Graphic Design Teacher
Central American Technological University
Aug 2007 - Jul 2022 (14 years 11 months)
Designed and delivered courses in brand identity and advertising design. Guided students in portfolio development and mentored them in industry-standard software and techniques.
Education
Degrees, certifications, and relevant coursework
Universidad Politécnica de Valencia
Master’s, Graphic Arts & Editorial Design
2006 - 2007
Master’s in Graphic Arts & Editorial Design, focusing on advanced graphic design techniques and editorial layout principles.
Central American Technological University
Bachelor’s, Communication & Advertising
2003 - 2007
Bachelor’s in Communication & Advertising, covering topics such as brand communication strategies, advertising principles, and media planning.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Social media
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