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Ikshvaku ParadkarIP
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Ikshvaku Paradkar

@ikshvakuparadkar

I grow marketplace revenue through account strategy, performance marketing, catalog optimization, and high-ROAS advertising.

India
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What I'm looking for

I'm looking to grow marketplace revenue through strategic account management, performance marketing, catalog optimization, and cross-functional execution in a fast-paced e-commerce or quick-commerce environment.

At The Souled Store, I own Amazon, Myntra, and Flipkart marketplace growth, combining account strategy, advertising, and catalog optimization. I manage monthly ad spends up to ₹1.5 Cr and deliver ROAS of 8–10+ across major marketplace ad formats.

I drove 10x growth in Myntra's sneakers category, generated approximately ₹10 lakhs in incremental sales through Myntra Studio, and delivered ₹20 lakhs in single-day Amazon sales during the Great Indian Festival. I also contribute to ₹20 lakhs in daily revenue during Flipkart Big Billion Days.

Previously at Scinuvo Consumer Products, I managed marketplace inventory, listings, fulfillment, Shopify websites, customer communication, and organic growth initiatives. I revived a sanitizer brand on Amazon from 3–4 monthly orders to approximately ₹30,000 in monthly organic sales.

Experience

Work history, roles, and key accomplishments

TS
Current

E-commerce Growth Marketing Associate

The Souled Store

Apr 2024 - Present (2 years 5 months)

Managed Amazon, Myntra, and Flipkart seller accounts, driving category growth and revenue through strategic ad campaigns and catalog optimization. Delivered high ROAS and record sales during major sale events.

SL

Senior E-commerce Executive

Scinuvo Consumer Products LLP

Aug 2022 - Feb 2024 (1 year 6 months)

Managed seller accounts and inventory across Amazon FBA and Flipkart FBF, ensuring availability and reducing out-of-stocks. Revived a sanitizer brand on Amazon, scaling organic sales significantly, and built Shopify websites and content for D2C growth.

Education

Degrees, certifications, and relevant coursework

YouTube logoYO

YouTube

YouTube Complete Guide, Digital Marketing

Completed the YouTube Complete Guide certification in 2024.

AM

Alpha Marketeer

Alpha Marketeer WhatsApp Marketing Workshop, Marketing

Completed the Alpha Marketeer WhatsApp Marketing Workshop in 2023.

Google logoGO

Google

Google Fundamentals of Digital Marketing, Digital Marketing

Completed the Google Fundamentals of Digital Marketing certification in 2023.

SK Somaiya University logoSU

SK Somaiya University

Master of Arts, Entertainment Media and Advertising

2020 - 2022

Grade: CGPA: 9.3

Master of Arts in Entertainment Media and Advertising from SK Somaiya University, Vidyavihar, with a CGPA of 9.3.

GC

Guru Nanak Khalsa College of Arts, Science and Commerce

Bachelor of Mass Media, Advertising

2017 - 2020

Grade: CGPA: 8.5

Bachelor of Mass Media in Advertising from Guru Nanak Khalsa College of Arts, Science and Commerce, with a CGPA of 8.5.

DM

Digital Marketing

Digital Marketing, Digital Marketing

Completed a Digital Marketing certification in 2020.

IN

Instagroom

Instagroom, Digital Marketing

Completed the Instagroom certification in 2017.

Tech stack

Software and tools used professionally

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