Ifrah Fatima
@ifrahfatima
Graphic Designer, Visual strategist and design architect delivering measurable brand impact.
IndiaWhat I'm looking for
I'm a graphic designer and visual strategist with 3 years of experience across branding & identity, print, editorial, and social media design. At my current role, I built a design system that drove 1M+ impressions, 90K+ engagements, and 7,198% impression growth in under 16 months — by treating every visual as a strategic decision, not decoration.
I've shaped identities for industrial tech brands, boutiques, and schools. Every project, same philosophy — design that tells a story people actually feel.
Now I'm looking outward. Open to remote, global opportunities where design is taken seriously.
Experience
Work history, roles, and key accomplishments
Engineered a reusable design system delivering 1M+ impressions, 90K+ engagements, and 7,198% impression growth within 16 months. Scaled social and campaign production across 197+ Facebook posts, 132+ LinkedIn posts, and 70+ carousels while improving engagement rates (LinkedIn 26.4% per impression; Facebook ~4.7%).
Graphic Designer & Art Director
Peek-A-Boo Preschool
Oct 2023 - Mar 2024 (5 months)
Created a complete preschool brand identity, including logo, mascot, interactive wall art, and environmental graphics optimized for visibility and child-appropriate learning. Coordinated with educators and vendors to translate developmental and emotional goals into production-ready print and installation assets, improving admissions through stronger brand perception.
Freelance Graphic Designer
Blue Feather Boutique
Feb 2023 - Mar 2023 (1 month)
Built a brand identity from scratch, including logo, brand mockups, packaging visuals, and social media templates for consistent touchpoints. Produced e-commerce design assets that supported customer engagement and sales performance.
Freelance Illustrator
Children's Publishing Project
Dec 2022 - Jan 2023 (1 month)
Illustrated character designs and story-led visuals for a children’s book publication, creating playful, narrative-driven artwork to engage young readers. Collaborated with the author to maintain visual consistency with the written storyline.
Education
Degrees, certifications, and relevant coursework
IIS University, Jaipur
Bachelor of Visual Arts, Visual Arts
2020 - 2024
Grade: 9.8
Activities and societies: Multiple inter and intra college competition participant and winner.
Finished in the top merit list. Four years of learning to see the world differently; which turns out, is harder and more useful than it sounds.
Availability
Location
IndiaAuthorized to work in
Portfolio
behance.net/ifrah_fatimaSalary expectations
Social media
Job categories
Skills
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