disha User

Built distinctive and playful brand identity for the company. Developed custom illustrations representing Bluelearn's core verticals, infusing the brand with a unique and memorable visual personality. Worked on a product design project where I revamped the User profile UI introducing personalisation and improving the overall UX by bringing more structure to the layout. Executed a variety of social

Developed eye-catching social media creatives that effectively promoted Techsparks 2022, significantly increasing event awareness and grabbing the attention of the target. Collaborated on the creation of a large-scale visual narrative (YourStory wall) showcasing the company’s journey, featured at TechSparks.

Created a comprehensive brand guideline, to ensure a consistent visual identity for the brand. Created versatile digital and offline brand assets (decks, posts, stickers, photo booth), that helped boost engagement and awareness.

Conceptualised and developed social media posts that increased brand awareness and user engagement. Created a series of 20+ unique illustrations featuring the brand mascot Poof, including variations for user profile pictures and comic strips, demonstrating versatility and strengthening user connection with the brand.

Revamped blog thumbnails aligning with their new visual language while maintaining a high production pace. Rapidly adapted designs based on feedback, showcasing flexibility in a fast-paced digital product environment.