disha User

Built distinctive and playful brand identity for the company. Developed custom illustrations representing Bluelearn's core verticals, infusing the brand with a unique and memorable visual personality. Worked on a product design project where I revamped the User profile UI introducing personalisation and improving the overall UX by bringing more structure to the layout. Executed a variety of social

Created a comprehensive brand guideline, to ensure a consistent visual identity for the brand. Created versatile digital and offline brand assets (decks, posts, stickers, photo booth), that helped boost engagement and awareness.

Developed eye-catching social media creatives that effectively promoted Techsparks 2022, significantly increasing event awareness and grabbing the attention of the target. Collaborated on the creation of a large-scale visual narrative (YourStory wall) showcasing the company’s journey, featured at TechSparks.

Revamped blog thumbnails aligning with their new visual language while maintaining a high production pace. Rapidly adapted designs based on feedback, showcasing flexibility in a fast-paced digital product environment.

Conceptualised and developed social media posts that increased brand awareness and user engagement. Created a series of 20+ unique illustrations featuring the brand mascot Poof, including variations for user profile pictures and comic strips, demonstrating versatility and strengthening user connection with the brand.