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@ishitagarhia
Designer and creative thinker focusing on visual problem-solving and generative-AI-driven brand design.
I am a designer and creative thinker with eight years of industry experience delivering end-to-end visual solutions—branding, packaging, UI, web, digital illustration, and campaign art direction. I blend traditional design practice with generative AI tools like Google Gemini and Adobe Firefly to drive efficient, innovative creative production for clients across agro, tech, healthcare, beauty, pharma and gaming.
My background includes roles from freelance illustration to in-house art direction at a large retail brand, where I increased short-form content production by 20% and improved CTR by 7%. I have published storybook illustrations, designed festival identity, and worked with clients such as Asian Paints, Coca-Cola, DLF Cyberhub, Jaquar, Kohler and OYO Home.
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Work history, roles, and key accomplishments
Freelance
Jan 2016 - Present (9 years 10 months)
End-to-end creative execution of logos, packaging, social media, UI, web and digital illustrations for clients across India and internationally, serving agro, tech, healthcare, beauty, pharma and gaming industries.
Collaborated with digital marketing to produce short-form illustration content, increasing content production by 20% and CTR by 7% across retail categories while managing project delivery and generative AI workflows.
Software Designbox
Aug 2018 - Jan 2020 (1 year 5 months)
Built visual designs and illustrations for web and print, handled in-house copywriting and content creation for brands including Asian Paints, Coca Cola, DLF Cyberhub, Jaquar, Kohler and OYO Home.
AFI Digital Services LLP
Sep 2017 - Apr 2018 (7 months)
Created textbook and storybook illustrations for publication media including work for NCERT, delivering detailed illustrations for educational content.
Degrees, certifications, and relevant coursework
Bachelor of Technology, Biotechnology
Completed Bachelor of Technology with finalization in 2016.
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