Ibukun Ayo-Ogunmuko

I’m a digital marketing and communications professional focused on building audiences and strengthening brand visibility through storytelling and SEO-driven content across multiple platforms. I help grow reach by combining structured publishing systems with digital performance metrics that guide content strategy.

In my current role as a Growth Specialist & Writer at 234Drive (Digital Media), I contribute to YouTube channel growth—adding 2,000+ subscribers by analyzing audience behaviour and refining titles, thumbnails, and storytelling. I also implement email marketing strategies that increased open rates by 20%, and support WhatsApp channel audience growth by about 10% through targeted content and engagement.

I’m skilled at developing multi-platform content (articles, social posts, short- and long-form video) while maintaining consistent brand messaging. I expand reach beyond Nigeria by applying SEO strategies, analyzing UGC trends, and recommending 10+ new content angles weekly to drive engagement.

Previously as a Brave Achievers (Non‑Profit) Content Writer / Digital Marketing Intern, I supported the Re-Invent X AI Summit by processing registration for 500+ attendees and coordinating for 200+ daily participants across the 3-day event. I also managed a database of 4,000+ contacts using Mailchimp, monitored marketing analytics, and used Make and web scraping techniques to support lead generation, audience insights, and content ideation.