Open to opportunities

humna amjad

@humnaamjad

Message

I build SEO and GEO content that ranks, converts, and earns AI citations.

Pakistan

Message

What I'm looking for

I'm looking to lead and deliver SEO, GEO, and conversion-focused content work where I can own strategy, create high-performing copy, improve content quality, and help teams produce stronger search-driven results.

I've delivered SEO content and conversion copy for international clients across AI, digital marketing, real estate, eCommerce, packaging, and service-based industries. For Meena Bazar, I wrote keyword-optimized Shopify product descriptions that improved product-page clarity and engagement.

I've led content strategy and production at Salsoft Technologies and IBP Global, managing writers and designers, improving structure and search performance, and mentoring junior writers on search intent and brand voice. I handle content end to end—from topic research and competitor-gap analysis to publish-ready copy with metadata, headings, and internal links—while keeping strategy and final copy human-led.

Experience

Work history, roles, and key accomplishments

Current

Freelance SEO Content Strategist & Copywriter

Current

Self Employed

Jan 2022 - Present (4 years 7 months)

Delivered SEO content and conversion copy for international clients across AI, digital marketing, real estate, and service-based industries. Managed end-to-end content projects including strategy, writing, editing, and client revisions.

SEO Content Writer

Printech

Jan 2026 - Mar 2026 (2 months)

Produced SEO-optimized blog and web content aligned with keyword strategy and search intent. Rewrote and restructured existing content to improve readability and reduce bounce rate.

Keyword Research SEO Content Writing On Page SEO Internal Linking

Creative Lead — Content & SEO

Salsoft Technologies

Jul 2025 - Dec 2025 (5 months)

Led content strategy and production for packaging-industry clients, overseeing blogs, landing pages, and website copy. Managed a cross-functional team and built SEO strategies to improve search visibility.

Cross Functional Collaboration SEO Content Strategy Team Leadership Editorial QA B2B Content Packaging Industry

Senior SEO Content Writer

IBP Global

Feb 2024 - May 2025 (1 year 3 months)

Led a content team producing SEO-driven blogs, landing pages, and website copy. Analyzed content performance data to refine strategy and mentored junior writers.

Content Editing Performance Analysis Brand Voice SEO Content Writing Team Leadership Content Strategy Mentor Keyword Targeting

SEO Content Writer

Arkaa Consultants

Dec 2022 - Jan 2024 (1 year 1 month)

Managed social media content calendars and created on-page SEO content to improve organic visibility. Developed off-page content assets to support backlink growth.

On Page SEO Collaboration SEO Content Writing Social Media Off Page SEO

SEO & Content Writer

ZapDas Technologies

Jan 2023 - Aug 2023 (7 months)

Developed SEO blogs and website content for international clients, working with SEO teams on keyword planning. Contributed to social media content strategy and campaign ideation.

SEO Content Writing Keyword Research Social Media Strategy

Creative Executive

BTL Technologies

Jan 2021 - Dec 2022 (1 year 11 months)

Wrote social media posts and ad copy optimized for engagement and conversions. Scripted video content and managed product photoshoots aligned with brand identity.

Social Media Copywriting Copywriting Social Media Brand Identity