Open to opportunities

Hugo Silva

@hugomps

Lead Brand Designer — Design Systems, Visual Identity, Figma, Adobe CC. 6+ yrs e-commerce & marketing brand work. Remote-ready, EU timezone.

Portugal

Message

What I'm looking for

Seeking a remote Lead Brand Designer or Senior Brand Designer role where I can own visual identity end-to-end — design systems, brand guidelines, and cross-channel campaign work. Ideally a company investing in brand consistency across product, marketing, and social. Open to EU-based teams, CET-adjacent timezones, and full-time or long-term contract work.

Lead Brand Designer with 6+ years building scalable visual identity systems and design systems across e-commerce, marketing, and freelance branding. I specialize in brand guidelines, visual identity, typography, and cross-channel brand consistency — turning brand strategy into high-impact visual output across digital campaigns, product, and social.

Core experience: building reusable Figma component libraries and design systems that cut production time; maintaining full brand consistency across global e-commerce product catalogs in Photoshop and Illustrator; launching brand guideline systems for independent clients as a freelance Brand Designer. Tools: Figma, Adobe Creative Cloud (Photoshop, Illustrator, After Effects), AI-assisted design workflows.

Open to remote Lead Brand Designer / Senior Brand Designer roles. EU-based (Portugal), comfortable across CET-adjacent timezones. Available for cross-functional work with marketing, product, and campaign teams.

Experience

Work history, roles, and key accomplishments

Current

Brand Designer

Current

Self Employed

Jan 2026 - Present (8 months)

Freelance Brand Designer delivering scalable visual identities for independent clients and companies. I translate brand strategy into consistent, market-ready visual systems, launch brand guideline systems defining logo usage, typography, color, and iconography, and adapt each identity into platform-specific assets tailored to the technical and audience needs of every channel.

Figma Photoshop Illustrator Branding Visual Identity Design Design Systems Design Thinking Problem Solving Client Communication

Current

Lead Designer, Marketing

Current

360imprimir | Bizay

Feb 2020 - Present (6 years 7 months)

Lead Designer building scalable visual identity systems for global e-commerce and marketing campaigns. I built a reusable Figma component library and design system that cut production time by ~50%, maintain brand consistency across the product catalog, and partner closely with marketing teams to deliver high-performing campaign creative across email, banners, and social.

Figma Adobe Creative Cloud Photoshop Illustrator Design Systems Branding Visual Design Email Marketing Campaign creative Product Imagery Social Media Content

Education

Degrees, certifications, and relevant coursework

Universidade de Aveiro

Postgraduate Degree, Multimedia Communication

Postgraduate degree in Multimedia Communication, covering interface design, user experience, usability, interactive media, and digital communication.

ESAD

Bachelor's Degree, Graphic and Multimedia Design

Bachelor's degree in Graphic and Multimedia Design, covering editorial design, typography, branding, motion design, multimedia projects, interface design, user experience, usability, and interactive design.