HL

Open to opportunities

Hugo Lefebvre

@hugolefebvre

UX/UI and digital marketing specialist optimizing landing pages, e-commerce flows, and conversions from concept to launch.

What I'm looking for

I’m looking to keep building UX/UI experiences and conversion-focused marketing with end-to-end ownership. I want a team that values A/B testing, data-informed decisions, and strong design-to-launch execution—ideally with opportunities for freelance collaboration.

I’m a UX/UI & Digital Marketing Specialist focused on delivering high-impact digital experiences from concept to launch. I design and optimize website pages, product landing pages, and e-commerce flows by combining UX, visual design, content creation, and technical implementation.

In my current role at Hamilton Watch, I lead the design and optimization of website pages, landing pages, and e-commerce flows. I also deliver product launch pages end-to-end (UX, design, content, and integration in Magento) and run A/B testing strategies to improve conversion performance.

I’m hands-on with data-driven improvement—analyzing user behavior to drive data-informed improvements and designing email campaigns and digital assets that support marketing initiatives. My approach is grounded in CRO and continuous iteration.

Previously at Titleist, I managed European websites and improved SEO performance, coordinated a D2C website launch in Europe, and executed paid media and CRM campaigns, including A/B testing. That blend of UX and performance marketing helps me connect user needs to measurable business results.

Experience

Work history, roles, and key accomplishments

HW

Current

UX/UI & Digital Marketing

Current

Hamilton Watch

Oct 2022 - Present (3 years 8 months)

Led design and optimization of website, landing, and e-commerce flows, delivering end-to-end product launch pages with UX, design, content, and Magento integration. Improved conversion performance through A/B testing and data-driven user behavior analysis.

UX Design A B Testing Conversion Rate Optimization (CRO)Magento Figma SEO Email Marketing Digital Assets User Behavior Analytics

TI

Digital Marketing Specialist

Titleist

Feb 2021 - Sep 2022 (1 year 7 months)

Managed European websites and improved SEO performance while coordinating a D2C website launch across Europe. Executed paid media and CRM campaigns with A/B testing and developed social media strategies for key markets.

SEO SEA A B Testing Paid Media Social Media Strategy Conversion Rate Optimization (CRO)Website Launch

Education

Degrees, certifications, and relevant coursework

MS

Merkure Business School

Master’s Degree, Management and business strategies

Completed a Master’s Degree in management and business strategies at Merkure Business School.

MS

Merkure Business School

Bachelor’s Degree, Digital Marketing

Completed a Bachelor’s Degree in digital marketing at Merkure Business School.

Tech stack

Software and tools used professionally

Magento

Mailchimp

Figma

Hugo

Emarsys

Hamilton

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