Open to opportunities

HRIDAY LAHKAR

@hridaylahkar

Message

I build brand identities that increase recognition and keep messaging consistent.

India

Message

What I'm looking for

I'm looking to build visual systems, brand strategies, and comprehensive brand guidelines that strengthen recognition and keep messaging consistent across touchpoints.

I've redesigned a national HR services firm's identity, contributing to a 25% increase in brand recognition and customer engagement. As a freelance Brand Identity Designer, I've built end-to-end visual systems, brand strategies, and guidelines for 15+ clients across hospitality, retail, F&B, manufacturing, services, and education.

Previously at Lucentr Digital Marketing LLP, I generated 1,000+ monthly leads for Hyundai Northeast and grew City Center Mall Guwahati's social following from 700 to 20K+ in one year. I bring account management experience across budgets, KPIs, campaigns, client relationships, and cross-functional creative teams.

Experience

Work history, roles, and key accomplishments

Current

Brand Identity Designer

Current

Freelance

Dec 2023 - Present (2 years 8 months)

Redesigned brand identity for a national HR services firm, resulting in a 25% increase in brand recognition. Crafted end-to-end brand identity systems for 15+ clients across various sectors, achieving a 95% satisfaction rate.

Adobe Illustrator Figma Brand Identity System Logo Design Typography Packaging Design Copywriting Creative Strategy Visual Storytelling Cross Functional Collaboration Team Management Leadership Event Planning

Account Manager

Lucentr Digital Marketing LLP

May 2020 - Jan 2023 (2 years 8 months)

Generated 1,000+ monthly leads for Hyundai Northeast through targeted campaign strategy. Grew City Center Mall Guwahati's social following 15X and produced viral content reaching 3.2M lifetime views.

Campaign Strategy Account Management Budget Management KPI Tracking Team Management Client Outreach performance reporting Market Research Social Media Marketing Content Creation

Creative Designer

Lucentr Digital Marketing LLP

Nov 2019 - Apr 2020 (5 months)

Designed social media templates and marketing collateral for 10+ clients, delivering 100+ assets in six months. Contributed to brand identity elements and produced video assets for ad campaigns.

Adobe Illustrator Canva Figma Social Media Design Marketing Collateral Brand Identity Video Production