At Nexxen, I built the product design practice from the ground up and led modernization across a complex AdTech portfolio spanning 200+ DSP and SSP screens. I also led product design for NexAI, helping users review campaign performance, ask questions, and receive optimization guidance.
I build scalable design systems, design operations, and AI-augmented workflows that improve research, prototyping, handoffs, and design-to-code collaboration while keeping human judgment and quality standards central.
Across Nexxen, Buzzhunter, Narya Security, and Safecharge, I’ve led teams and product strategy for B2B SaaS, security, payments, and financial products, translating complex workflows into intuitive experiences.

