Open to opportunities

Liya Bell

@liyabell

Message

Design engineer and creative technologist who builds scalable design systems and AI-assisted prototypes.

Israel

Message

What I'm looking for

I’m looking for a cross-functional role where I can ship pixel-precise UI, own design tokens and design systems, and use AI prototyping to validate ideas quickly—while partnering closely with engineers and product teams to improve accessibility and user outcomes.

I’m a Creative Technologist / Design Engineer who builds end-to-end products—from strategy and UX through production HTML/CSS/JavaScript, component quality, and scalable design systems. I own frontend quality across components, layouts, tokens, and micro-interactions “pixel to production,” translating design intent into durable UI behavior.

I prototype fast with React + AI workflows (vibecoding) to test ideas, align teams, and ship sooner. I don’t just focus on UI: I define feature logic (behaviors, edge cases, and system flows) using lightweight RFCs, partnering directly with engineers and founders to turn ambiguity into working MVPs.

Across product roles, I’ve led user research and behavioral insights into actionable UX upgrades, validated with advanced testing and product metrics. I also strengthen trust and clarity through WCAG-aligned redesigns and embed AI-augmented methods across research, concepting, prototyping, and documentation to improve speed, creativity, and decision quality.

Experience

Work history, roles, and key accomplishments

Design Systems & Tokens

Supply - Nexxen

Aug 2022 - Jan 2024 (1 year 5 months)

Owned frontend quality through design systems and design tokens, shaping components, layouts, and interaction behavior across pixel-to-production deliverables. Led AI-augmented prototyping and UX upgrades, and delivered full UI redesigns aligned with company rebranding with WCAG-focused improvements.

Design Systems Design Tokens React Frontend Architecture Figma UX Research AI Prototyping

Lead Product Designer

Baker Hughes GE Company

Dec 2019 - Jan 2022 (2 years 1 month)

Established design processes and human-centered design (HCD) frameworks, translating research insights into interactive product concepts and prototypes. Mapped user journeys end to end and provided frontend specifications for responsive, enterprise multi-step experiences.

Product Design Human Centered Design UX Research Prototyping Interaction Design User Journey Mapping Enterprise UX Design Process

Product Designer

SmartGreen Department

Oct 2018 - Nov 2019 (1 year 1 month)

Designed and prototyped complex systems through close collaboration with developers, turning user research into shippable visual and interaction solutions. Implemented design system work (based on an existing React component kit) and applied accessibility best practices including WCAG and ARIA.

Product Design Systems Design Prototyping Design Systems React Component Kit User Research Visual Design

Fullstack Designer

Veedybox

May 2017 - Aug 2018 (1 year 3 months)

Unified and consolidated the visual language across platforms and created engaging microinteractions to improve overall product experience. Developed SMM material and animation templates to support consistent, reusable design output.

UI UX Design Visual Design Micro Interaction Motion Design Brand Consistency