Hoda Ayoub
@hodaayoub
Healthcare copywriter specializing in telehealth communication and HIPAA-compliant, patient-friendly content.
ZimbabweWhat I'm looking for
I’m a patient-friendly healthcare copywriter focused on telehealth communication and HIPAA-compliant content. I specialize in translating complex medical terms into clear, empathetic copy that builds trust and engagement for digital health platforms.
I help teams create effective healthcare landing pages and brand storytelling that resonates with real patients. My work centers on trust messaging, accessibility, and making onboarding feel simple—especially when users are navigating health decisions.
I’m certified across healthcare standards and communication fundamentals, including Telehealth Specialized Training (ACMA), HIPAA Privacy & Security Training, Communicating Science Clearly (CDC), and Patient-Centred Care Foundations (RCSI). I also bring AI prompt engineering training (IBM SkillsNetwork and ALX) to support smarter, faster content workflows.
In every deliverable, I prioritize critical thinking and bias mitigation in AI-generated content, so the voice remains accurate, responsible, and patient-centered. I aim to deliver a unique value through clear messaging and AI-enhanced workflows that support confident, informed patient experiences.
Experience
Work history, roles, and key accomplishments
Healthcare Copywriter
freelancer
Jan 2025 - Present (1 year 4 months)
I create bilingual (Arabic-English) content that blends motivational storytelling with compliance and clarity,
helping hospitals, clinics, and health-tech companies build trust through credible patient education kits,
telehealth frameworks, and AI-driven communication strategies
Education
Degrees, certifications, and relevant coursework
ACMA
Telehealth Specialized Training (Certificate), Telehealth
Completed Telehealth Specialized Training (ACMA), focused on improving telehealth communication and patient experience.
HIPAA Privacy & Security Training
HIPAA Privacy & Security Training (Certificate), Healthcare Compliance
Completed HIPAA Privacy & Security training to support HIPAA-compliant healthcare messaging and content development.
Centers for Disease Control and Prevention (CDC)
Communicating Science Clearly (CDC) (Certificate), Science Communication
Completed 'Communicating Science Clearly' (CDC) to improve clarity and accuracy when writing about scientific and medical topics.
Royal College of Surgeons in Ireland (RCSI)
Patient-Centred Care Foundations (Certificate), Patient-Centred Care
Completed 'Patient-Centred Care Foundations' (RCSI) to strengthen patient-focused communication and care principles.
IBM Skills Network
Prompt Engineering (Certificate), AI Prompt Engineering
Completed Prompt Engineering training with IBM Skills Network to support AI-powered content workflows.
Founderz
AI Skills 4 Women (Certificate), AI Skills
Completed 'AI Skills 4 Women (Founderz)' to build skills for using AI in professional contexts.
HP LIFE
Critical Thinking in the Age of AI (Certificate), AI Ethics & Critical Thinking
Completed 'Critical Thinking in the Age of AI' (HP LIFE) to improve evaluation of AI-generated content and reduce bias.
HP LIFE
Unique Value Proposition Strategy (Certificate), Marketing Strategy
Completed 'Unique Value Proposition Strategy' (HP LIFE) to strengthen messaging and differentiation for digital health platforms.
Tech stack
Software and tools used professionally
Availability
Location
ZimbabweAuthorized to work in
EgyptSalary expectations
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