Open to opportunities

Hoang Le

@hoangle

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Market research leader driving actionable consumer and B2B insights for growth.

Vietnam

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What I'm looking for

I seek research or strategic consulting roles where I can lead mixed-method studies, drive insights that inform growth, mentor teams, and contribute to client-winning proposals.

I am a market research professional with 10+ years delivering qual/quant/desk research across FMCG, finance and consulting clients. I design and lead mixed-method studies and translate findings into strategic recommendations that support market entry and client planning.

As a Research Manager I have overseen 20+ consumer and B2B projects annually and coordinated multiple concurrent projects while managing teams and branch operations. I grew client portfolios through successful proposals, generating over 100,000 USD in revenue in a year.

I have led online panel management with 90k+ users and executed research using SPSS, Excel and modern presentation tools to produce industry publications such as VIR 2025: Retail & Convenience Stores. My work has supported multinational clients including P&G, Nestlé, Shopee, Deloitte and McKinsey.

I am committed to driving business growth through rigorous research design, clear storytelling and operational efficiency, and I seek opportunities to apply these strengths in strategic consulting or growth-focused research roles.

Experience

Work history, roles, and key accomplishments

Current

Research Manager

Current

B&Company Vietnam

Nov 2023 - Present (1 year 10 months)

Design and lead 20+ consumer and B2B research projects annually delivering insights for FMCG and retail that supported market entry and client planning; managed HCMC branch operations and achieved ~10% cost savings.

Qualitative Research Quantitative Research Research Design Proposal Writing MS Excel SPSS PowerPoint Project Management

Research Manager

Infocus Mekong Research (IFM)

May 2021 - Jan 2023 (1 year 8 months)

Conducted mixed-method research (30% qual / 70% quant), coordinated 5–10 concurrent projects, expanded client base through successful proposals and generated over USD 100,000 revenue in a year.

Mixed Methods Research Quantitative Analysis Qualitative Research Proposal Writing SPSS Excel Stakeholder Management

Research Manager - Online Panel

B&Company Vietnam

Feb 2017 - Apr 2021 (4 years 2 months)

Oversaw an online research panel of 90k+ users and led desk/qual/quant and business matching projects while supporting proposal efforts and financial tracking for the research team.

Survey Design Desk Research Team Leadership PowerPoint MS Teams)

Accountant & Admin Officer

Vietnam E-commerce Association

Apr 2014 - May 2015 (1 year 1 month)

Managed finance reports and administrative tasks, supported development of the annual Vietnam eBusiness Index and organized promotional events, conferences, and training seminars.

Financial Reporting Administration Event Coordination Report Writing Excel Budgeting