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himanshi singhal

@himanshisinghal

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Strategic Account Manager with expertise in content-driven campaigns.

India

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What I'm looking for

I am looking for a dynamic role that fosters creativity and allows me to leverage my marketing expertise to drive impactful campaigns and client success.

I am a Strategic Account Manager with 2 years of experience in leading content-driven campaigns and shaping brand narratives. My journey began as the Founder and CEO of MADS Marketing, where I successfully scaled a full-service digital marketing agency that caters to over 15 clients across various industries, including Healthcare and E-commerce. My expertise lies in content strategy, campaign optimization, and cross-functional leadership, which allows me to combine marketing insight with consumer psychology to deliver impactful, results-oriented solutions.

In my previous role as an Account Manager at Appiness Interactive, I managed the creation of over 60 content topics monthly for one of India’s leading hospitals. I developed comprehensive digital marketing strategies tailored to brand goals and audience insights, achieving remarkable results such as a 500x ROI on Meta Ads campaigns. My ability to conceptualize and optimize new brand propositions has been instrumental in driving engagement and brand visibility across platforms.

My academic background includes a BBA Hons with a major in Marketing from Ahmedabad University, complemented by an exchange program at Rennes School of Business in France. I am passionate about content creation and continuously seek opportunities to enhance my skills in digital marketing and client relationship management.

Experience

Work history, roles, and key accomplishments

Current

Founder and CEO

Current

MADS Marketing

Nov 2024 - Present (8 months)

Founded and scaled a full-service digital marketing agency catering to 15+ clients across industries including Healthcare, E-commerce, Beauty, Education, and Lifestyle. Built and led a multidisciplinary team delivering services in Social Media Management, Content Strategy, Paid Advertising, UI/UX, SEO, and Website Development.

Content Strategy Social Media Management Paid Advertising UI UX SEO Web Development Lead Generation Team Leadership Digital Marketing

Account Manager

Appiness Interactive

Dec 2023 - Oct 2024 (10 months)

Created and managed over 60 content topics per month, delivering end-to-end social media and digital content for a leading Indian hospital. Developed and executed comprehensive digital marketing strategies and monthly content calendars tailored to brand goals and audience insights.

Content Creation Social Media Management Digital Marketing Meta Ads Google Ads SEMrush Google Keyword Planner Data Analysis Campaign Optimization Client Management

Content Strategist

Content Whale

Jun 2023 - Sep 2023 (3 months)

Developed comprehensive marketing strategies for clients and managed outbound sales initiatives. Key responsibilities included client acquisition and retention, customer relationship management (CRM), and devising detailed, phase-wise strategies for brand development.

Marketing Strategy Outbound Sales Customer Relationship Management Brand Development Sales Business Development Negotiation Communication

Office of the Admissions & Financial Aid

Ahmedabad University

Oct 2022 - May 2023 (7 months)

Assisted the team in organizing over 45 admission events, outreach sessions, and webinars. Addressed applicant inquiries and provided campus tours, managing documentation tasks and PI rounds efficiently.

Event Management Applicant Inquiries Campus Tours Documentation Public Speaking Communication Administrative Support Student Services Team Collaboration

Marketing & Operation Intern

Ahmedabad University

Jun 2022 - Jul 2022 (1 month)

Drafted approved case studies from Global Executive MBA program capstone projects, which underwent approval by the Program Director. Researched and analyzed programs offered by potential client companies and competitors.