Hessel de Groot

* Supported the creative production of premium e-commerce imagery through fashion styling and AI-assisted content creation.
* Applied AI-powered workflows and Adobe Creative Suite to optimise digital product imagery while maintaining brand consistency.
* Contributed to the development of styling guidelines and scalable visual frameworks for e-commerce content production.
* Collaborated with creati

* Re-engaged by Tommy Hilfiger to support creative development and visual storytelling during the pre-design phase.
* Developed moodboards, visual concepts and brand explorations to guide campaign and content direction.
* Created and edited visual assets using Adobe Creative Suite (Photoshop, InDesign and Lightroom) for internal presentations and creative development.
* Applied AI-powered creative

Founded and independently created MAN UP, a global digital exhibition exploring experiences of violence within close relationships among queer men.

Launched during Pride Month 2026, the project was featured in a Dutch national television documentary and brings together personal testimonies, photography, archival materials and written narratives to create visibility around an often overlooked expe

* Supported the rebranding of social media channels through refreshed brand strategy, tone of voice and visual identity concepts.
* Developed content pillars, campaign frameworks and storytelling guidelines for future social and e-commerce activations.
* Advised on influencer and creator partnership opportunities to strengthen brand visibility and social proof.
* Produced UGC-style content and cam

* Managed social media content and community engagement for multiple modelling agencies across fashion and talent-focused platforms.
* Created and curated social-first content, including photography, video, UGC-style posts and visual assets.
* Monitored model-generated and user-generated content to identify strong-performing visuals, talent stories and creator-led content opportunities.
* Supporte

* Managed social media content and community engagement for multiple modelling agencies across fashion and talent-focused platforms.
* Created and curated social-first content, including photography, video, UGC-style posts and visual assets.
* Monitored model-generated and user-generated content to identify strong-performing visuals, talent stories and creator-led content opportunities.
* Supporte

* Digitally refined and adapted brand vision elements onto garment samples using Adobe Photoshop, Illustrator.
* Created and manipulated print files, ensuring application of patterns, graphics, and textures onto textiles.
* Conducted mock-ups and test prints to evaluate design accuracy and placement.
* Created and refined high-accuracy visualisations for internal design phase reviews.
* Prepared m

* Supported social media and influencer marketing campaigns across media and lifestyle brands.
* Researched creators, trends and competitor activity to inform campaign concepts and positioning.
* Contributed to influencer collaboration planning, from creator selection to campaign messaging.
* Developed social-first content, storytelling formats and campaign ideas aligned with brand objectives.

* Managed social content for a fashion and culture platform with audiences of 300K+ on Instagram and 1M+ on TikTok.
* Created and adapted social-first formats, scripts, thumbnails and UGC-led content concepts.
* Supported influencer collaborations and creator-led content to drive engagement across platforms.
* Managed community interaction and monitored audience response to identify relevant trend

Worked as Fashion Model at TREND Model Managment.

Worked as Management at Ted Baker.

Worked as Fashion Model at New Generation Model Management B.V..

Worked as Fashion Model at FIC model management.