At ECART Internet Services (Jumia Nigeria), I lead integrated PR strategy, from press releases and media interviews to partnership communications, newsletters, corporate website updates, and social content calendars. I also manage agency relationships, stakeholder alignment, performance reporting, budgets, and public affairs coordination.
Across Jumia Group, Jumia Nigeria, Bloomberg TV Africa, and LiberationTV, I’ve shaped content, video production, SEO, and brand storytelling. My work contributed to over 30% channel growth, over 60% content-production cost savings, and growth of Jumia NG YouTube to more than 21,000 subscribers.
