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Henrique MartinsHM
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Henrique Martins

@henriquemartins2

Data Visualization Specialist at GRUPO ÁVEL, turning business rules into reusable dashboards, datasets, and AI-powered analytics workflows.

Brazil
Message

At GRUPO ÁVEL, I develop reports and dashboards for teams across the company, translating business rules into KPIs, targets, and interactive visuals. I work with business teams to define the right metrics and make sure queries reflect how the business operates.

I model and extract data with SQL and Python, combining internal sources into reliable, reusable datasets. I also standardize corporate reports so leadership receives consistent data communication.

In my current role, I use Claude Code to automate data extraction and report generation, and build custom agents and skills that capture company routines and business rules. Rolling these solutions out to other areas makes processes repeatable and helps teams work more autonomously with data.

Before that, I worked in performance and BI roles at GRUPO ÁVEL, creating sales KPIs and dashboards, automating recurring reports, and analyzing churn risks and opportunities. I began in back-office financial market operations, where internal controls and Excel helped form the foundation for my move into data.

Experience

Work history, roles, and key accomplishments

GV

Performance Analyst

Grupo Ável

Jul 2025 - Jun 2026 (11 months)

Built analytical reports supporting strategic decisions by sales and leadership. Automated recurring reporting routines and developed performance dashboards with KPIs to track individual and team targets.

GV

BI | Performance Analyst

Grupo Ável

Feb 2023 - Jun 2025 (2 years 4 months)

Created and maintained key KPIs, monitoring individual and team performance in sales. Developed Python routines for data cleaning and ETL support, and built dashboards consolidating data from multiple internal databases.

GV

Back Office

Grupo Ável

Jan 2021 - Feb 2023 (2 years 1 month)

Provided operational support for financial market processes, with intensive use of Excel and internal controls, forming the foundation for a transition into data.

Education

Degrees, certifications, and relevant coursework

AN

ANCORD

AAI – Certified Investment Advisor, Investment Advisory

2021 - 2021

Certified Investment Advisor (AAI) from ANCORD, obtained in January 2021.

FE

FEBRABAN

FBB100 – Banking Correspondent Certification, Banking

2021 - 2021

Banking Correspondent Certification (FBB100) from FEBRABAN, obtained in September 2021.

XP

XPeriun

Advanced DAX Course, Data Analysis

Advanced DAX course from XPeriun.

PUCRS – Pontifical Catholic University of Rio Grande do Sul logoPS

PUCRS – Pontifical Catholic University of Rio Grande do Sul

Bachelor's Degree, Economics

2019 - 2024

Bachelor's Degree in Economics from PUCRS, completed in 2024.

Tech stack

Software and tools used professionally

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