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Gustavo Antônio Sabino Batista

@gustavoantniosabinob

Retail Media Data & Insights Partner II at Criteo who improved a retailer’s banner viewability and increased media revenue by 372%.

Brazil

Message

At Criteo, I analyze retail media campaigns with product, commercial, and client teams across LATAM and North America. For a major cosmetics retailer, homepage top-banner improvements raised viewability from 0.3% to 2.4%, generated 341% more viewable impressions, and increased media revenue by 372%.

I also turned a Why Buy / Average Basket Size notebook into a self-service application using Claude Code, replacing manual analysis runs with reusable SQL templates and validation logic. Earlier, I led the Smart Office data project at Vale and built dashboards for its global board, and led a database migration to Azure Synapse at Desinchá.

Experience

Work history, roles, and key accomplishments

Current

Retail Media Data & Insights Partner II

Current

Criteo

Jun 2025 - Present (1 year 4 months)

Partner with product, commercial, and client teams across LATAM and North America to analyze campaign performance and drive business recommendations. Delivered a retail media optimization case that increased viewability and media revenue significantly.

SQL Python Jupyter Presto Vertica A B Testing Root Cause Analysis Tableau Power BI Claude Code Retail Media Campaign Performance ROAS CTR Conversion Viewability Yield CPM Data Quality Self Service Analytics

Sales Operations Analyst II

Jul 2024 - Apr 2025 (9 months)

Owned data quality for Opportunity Router and Opportunity Management workflows, running regional audits and data integrity checks. Supported Salesforce to Microsoft Dynamics 365 migration with validation and UAT activities.

SQL Python Excel Data Quality Audit Salesforce Microsoft Dynamics 365 UAT Data Validation Reconciliations

Data Analyst II

Mazing Dev

Jul 2023 - Jan 2024 (6 months)

Delivered real-time KPI dashboards for Amparo's board using Metabase on PostgreSQL. Worked with Airflow pipelines and translated business requirements into analytical solutions.

Metabase PostgreSQL Airflow Dashboard Development KPI Analysis Data Quality

Data Analyst II

DXC Technology

Oct 2021 - Jul 2023 (1 year 9 months)

Led the Smart Office data project at Vale and built dashboards for Vale's global board. Developed reports used in managing the COVID-19 pandemic response.

Power BI SQL Server Azure Synapse Analysis Services Azure Data Factory ETL Data Modeling Reporting

BI Analyst / Data Analyst / BI & Infrastructure Intern

Desinchá

Aug 2019 - Oct 2021 (2 years 2 months)

Led database migration to Azure Synapse and integrated Salesforce and external systems with the company database. Progressed from Infrastructure Intern to BI Analyst, managing the company's data area.