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Henrique GuerraHG
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Henrique Guerra

@henriqueguerra

AI & Automation Consultant at Fenrion AI, building n8n workflows and HubSpot CRM processes that streamline SME operations.

Portugal
Message

At Fenrion AI, I help SMEs digitalise operations through business process automation, website development and social media content management. I design n8n workflows and HubSpot CRM processes to streamline administrative tasks and structure sales prospecting.

I founded Fenrion AI in July 2026 and work across the B2B business development cycle, from prospecting to solution design. I use generative AI and prompt engineering for digital-diagnosis reports, content and strategic decision-making, and manage technical delivery through GitHub and Render.

At Niw — Grupo Salvador Caetano, I operated the Toyota and Lexus Portugal websites on Adobe Experience Manager and built campaign landing pages. I also executed CRM-aligned email campaigns and coordinated Marketing, IT, PR and external agencies on product launches. My experience as a sailing instructor and crew member has included technical training and responsibility for passenger safety.

Experience

Work history, roles, and key accomplishments

LS
Current

Sailing Instructor

Leadership & Sailing

Sep 2018 - Present (8 years 1 month)

Lead groups in dynamic, high-risk environments and deliver technical training to adults and children, building responsibility, discipline and decision-making under pressure.

NA

Studio Communications & Production Support

Nu Boyana Portugal & Lusco Fusco Animation

Jan 2026 - Jun 2026 (5 months)

Developed the communication plan for the studio's rebrand, aligning messaging across all digital touchpoints. Coordinated the website prototype, defining its structure and content plan, and designed email marketing flows and audience segmentation logic.

NC

Web Content Specialist

Niw - Grupo Salvador Caetano

Nov 2021 - Dec 2025 (4 years 1 month)

Operated the Toyota and Lexus Portugal websites on Adobe Experience Manager (DXP), ensuring brand consistency and operational continuity across two national automotive brands. Built and optimised campaign landing pages in AEM, turning marketing briefs into live digital experiences and acting as the bridge between marketing strategy and technical execution.

Education

Degrees, certifications, and relevant coursework

IP

IPAM

BA, Marketing Management

2023 -

BA in Marketing Management from IPAM, expected completion in July 2026.

ED

Eddisrupt

Bootcamp, Front-End

2021 - 2021

Bootcamp in Front-End with a mentor role at Eddisrupt in 2021.

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