Heloise Zittoun
@heloisezittoun
Product Manager and Product Designer at Hoshiru, redesigning ARX’s private equity research platform and shaping digital journeys for clients.
FranceWhat I'm looking for
At Éditions Féret, I took a SaaS product and an e-commerce website from idea to market, shaping the roadmap, UX/UI, and launch with a team of three developers and one designer.
Since 2024, through Hoshiru, I’ve redesigned the UX and UI of ARX, a SaaS research platform for private equity. The work covered comparables, search, multi-selection, and introductions.
At Hoshiru, I also design offers and pricing, including a three-tier subscription model, and scope client projects around requirements, objectives, KPIs, planning, and budget.
I’ve designed conversion-focused WooCommerce and PrestaShop journeys, including bilingual French and English websites, and set up GA4 and GTM tracking with weekly reporting.
Experience
Work history, roles, and key accomplishments
Founder · Product, UX / UI & Digital Marketing
Hoshiru
Apr 2024 - Present (2 years 6 months)
Founded Hoshiru, providing product design and digital marketing services to around ten B2B and B2C clients. Led complete UX/UI redesign for ARX, a SaaS research platform for private equity, and designed offers and digital journeys.
Marketing Manager & Head of Product · Product Designer
Éditions Féret
Oct 2019 - Feb 2024 (4 years 4 months)
Managed product team of 3 developers and 1 designer, overseeing vision and roadmap for a SaaS product and e-commerce website from idea to market launch. Handled backlog management, product design, and product marketing.
Digital Project Manager · Work-study
Intersport Rent
Sep 2018 - Sep 2019 (1 year)
Followed the website redesign project and created promotional email campaigns.
Marketing & Communication Officer · Internship
LIM Group – CWD
Jan 2018 - Dec 2018 (11 months)
Handled sports event communication, emailing, and Shopify back-office tasks.
Education
Degrees, certifications, and relevant coursework
SKEMA Business School
Specialised Master's, Marketing Data & E-commerce Management
2018 - 2019
Specialised Master's in Marketing Data & E-commerce Management from SKEMA Business School, completed in 2019.
INSEEC
BBA, Marketing
2014 - 2018
BBA in Marketing with a focus on Digital Marketing & Web Strategy from INSEEC, completed in 2018.
Hogeschool Rotterdam
International Business Experience, International Business
2016 - 2016
International Business Experience (IBEX) program at Hogeschool Rotterdam in 2016.
Tech stack
Software and tools used professionally
Availability
Location
FranceAuthorized to work in
Salary expectations
Social media
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