Open to opportunities

Heloisa Araujo

@heloisaaraujo

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Aspiring journalist with a focus on digital marketing and content creation.

Brazil

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What I'm looking for

I am looking for a role that fosters creativity and innovation, where I can contribute to impactful communication strategies and grow professionally.

I am a recent graduate with a BA in Journalism from the Federal University of Paraíba, where I honed my skills in content creation and digital marketing. My experience includes a copywriting role at SmartHat, where I crafted engaging content for the fitness industry and utilized AI for text generation. This role allowed me to merge creativity with technology, ensuring high-quality outputs that resonate with audiences.

During my internship at the Ministério Público da Paraíba, I played a pivotal role in enhancing the institution's online presence. I edited and produced content for their portal, conducted research, and developed strategic communication plans. My ability to analyze data and optimize content has been instrumental in improving engagement and outreach.

As a content creator for the Fatos e Fetos podcast, I developed scripts and managed social media, further refining my skills in audience engagement. I am passionate about communication, technology, and politics, and I am eager to leverage my skills in a dynamic work environment.

Experience

Work history, roles, and key accomplishments

AI Trainner

Outlier.ai

Jan 2025 - Apr 2025 (3 months)

I have also handled data entry into an Artificial Intelligence system for automated text generation and acted as an AI trainer by creating and managing command prompts for answer generation, quizzes and data selection. I have also worked on curating and editing AI-generated content to ensure accuracy and quality.

Communication Skills Training Development Data Analysis Data Annotation

Copywriter

SmartHat

Mar 2024 - Jun 2024 (3 months)

Created daily copywriting content focused on Digital Marketing and Fitness industries. Managed data entry into an AI system and curated/edited AI-generated content to ensure accuracy and quality.

Copywriting Digital Marketing AI Systems Content Editing Data Entry

Internship

Ministério Público da Paraíba

Mar 2022 - Jul 2023 (1 year 4 months)

Edited and produced content for the institution’s portal, ensuring accuracy and readability, and monitored the website for improvements. Assisted in developing action plans for the Press Office and created/scheduled posts to optimize engagement. Conducted research, curation, and data analysis to enhance content production.

Content Editing Content Production Social Media Management Research Data Analysis Content Strategy

Content Creator

Fatos e Fetos - Podcast

May 2021 - Feb 2022 (9 months)

Developed biweekly scripts and edited podcast episodes covering topics related to Embryology. Improved the management of the project's Instagram, enhancing audience engagement and content quality. Contributed to University Extension activities, supporting educational outreach and visibility.

Audio Editing Podcast Production Social Media Management Content Creation University Extension