Open to opportunities

Helianthi Psaropoulou Heilmann

@helianthipsaropoulou

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Communications professional specializing in sustainability and social media.

Belgium

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What I'm looking for

I seek roles combining sustainability and communications where I can lead content strategy, grow engaged communities, and use data-driven marketing to increase impact.

I am a high-energy communications professional with a passion for sustainability, storytelling, and social media growth. I have driven content strategy and engagement for organizations ranging from student groups to international platforms, helping build communities, amplify regenerative agriculture voices, and increase participation and visibility across channels.

My achievements include launching and growing new social accounts, leading award-winning campaigns, and implementing data-driven LinkedIn strategies for impact investment thought leadership. I bring multilingual communication, adaptability, and a results-oriented mindset to roles that combine content creation, community engagement, and sustainability marketing.

Experience

Work history, roles, and key accomplishments

Content Writer

What’s Up Media

Oct 2025 - Nov 2025 (1 month)

Produced long- and short-form social video and Snapchat shows that contributed to platform growth, helping drive Facebook from 500k to 1.5M followers and Snapchat growth of 80%.

Snapchat Facebook Content Production Audience Growth Social Analytics

Communications Management Intern

Wermuth Asset Management GmbH

Drove LinkedIn strategies and implemented data-driven tactics to position WAM as a thought leader in impact investment, optimizing posts to maximize visibility and engagement.

Data Driven Marketing Thought Leadership Analytics

Communications Assistant

Top 50

Led content strategy and wrote high-impact profiles and articles highlighting Europe’s innovative and sustainable farming leaders, helping build and engage a community of over 50,000 stakeholders.

Content Strategy Storytelling Social Media Community Engagement Copywriting Sustainability Communication

Social Media Manager

Tetr College of Business

Launched and managed the college TikTok and created cross-platform content that increased student engagement by 25% and won awards for viral content and best business planning.

TikTok Instagram Content Creation Campaign Development Social Media Strategy Community Engagement Video Production

Marketing Lead

Green Team at VUB

Spearheaded sustainability marketing campaigns that increased event participation by 50%, boosted social engagement by 40%, and organized university-wide sustainability events.

Event Planning Social Media Strategy Partnership Development Community Outreach

Marketing Intern

Goodwall

Created dynamic content for the Goodwall app and led community initiatives that mobilized young users across an app with over two million downloads.

Community Building Content Creation Campaigns User Engagement Mobile App Marketing Social Media

Education

Degrees, certifications, and relevant coursework

Tetr College of Business

Bachelor of Business, Business Management & Technology

Activities and societies: Launched and managed TikTok account, increased student engagement by 25%, won 'Most Viral Videos' and 'Best Business Plan' awards.

Studied business management and related topics while leading social media and content initiatives and receiving academic awards for viral content and business planning.

Tetr College of Business

Certificate, Communications Management / Impact Investment

Activities and societies: Selected among top 1% of applicants for the first cohort; implemented LinkedIn strategies and engagement optimization.

Completed a program focused on impact investment and communications, implementing data-driven LinkedIn strategies to position organizations as thought leaders.