Helena Fernández-Arroyo Rodríguez

Developed brand positioning, visual identity, tone of voice, and editorial strategy, managing the content calendar from concept development through performance analysis. Led creative direction and visual content production using generative AI tools; managed Instagram content and Meta Ads campaigns.

Researched and developed SEO-optimized scripts for YouTube videos on pregnancy, motherhood, and parenting. Wrote and adapted social media copy for Instagram, TikTok, and Facebook.

End-to-end content development for books, including research, content structure, writing, editing, and adaptation for different audiences. Editing, proofreading, and content consistency review, including manuscript preparation for layout and publication.

Wrote bylined digital articles on history and the humanities for Templo del Pasado.

Wrote bylined digital articles on history and the humanities for La Reconstrucción.

Created and optimized content for specialized websites, including research, content curation, and adaptation to search intent, target audiences, and editorial guidelines. Applied on-page SEO and editorial quality control, including keyword optimization, headings, internal linking, metadata, readability, and content updates.

Wrote reviews and articles on romance fiction, combining critical reading, research, editing, and proofreading.

Pursuing a Bachelor's degree in Communication, with ongoing studies as of 2026.

Completed a dual master's program in Digital Marketing and Project Management.

Completed undergraduate studies in History and Cultural Heritage.

Completed an advanced vocational diploma in Secretarial Studies.