At Bauer Media, I delivered end-to-end feature design for Rayo, bringing Bauer’s 50+ radio brands and podcast offering across 9 European markets into one app experience. I shipped Rayo Library & Favourite Stations and Rayo Premium, creating easier access to preferred content and an ad-free, exclusive listening tier.
I’m redesigning Rayo’s podcast experience to support content discovery and a subscription upsell. I also managed and scaled the app design system across iOS and Android, and built an AI- and Crowdin-powered Figma plugin to help designers localise screens in minutes.
At FARFETCH, I improved loyalty experiences for over 20 million monthly members, contributing to an estimated £117m GTV across initiatives. An iOS enrolment automation drove a 19.2% increase in first purchases within a week, and research insights led to a gamified challenge to encourage tier retention.
At Eastside Co, I delivered UX and UI design for e-commerce clients, including a full Shopify migration for Ford Accessories USA and UX improvements for Ford Store EU. I also co-founded Kisoma, where I lead end-to-end product design for an AI-native wardrobe app, and iHeal, an NGO connecting survivors of sexual violence with support services.
