At Technology Castle, I managed full-funnel Meta Ads campaigns for US audiences and specialised in lead generation funnels that reduced clients’ cost per lead. I also implemented Facebook Pixel and Conversion API tracking and configured Odoo CRM workflows.
At Shopistan, I assisted with paid social planning and execution, then analysed campaign metrics and shared optimisation recommendations. As a freelance Social Media Manager for Al-hashmi Law Associates & Haven Homestore, I delivered Meta Ads management and built pixel-tracked lead generation campaigns for legal and home-décor clients.
At Alam Bibi Trust, I grew Facebook and Instagram presence through organic content and coordinated with the creative team on awareness campaigns. During my internship at WWF, I supported digital outreach by creating content for environmental campaigns.
