Open to opportunities

pascal miliano

@pascalmiliano

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Data analyst with expertise in insights and performance optimization.

Germany

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What I'm looking for

I am seeking a role that allows me to leverage data analytics to drive business insights and foster growth in a collaborative environment.

As a dedicated data analyst, I have a proven track record of leveraging data to drive strategic decisions and enhance business performance. At Sky Deutschland GmbH, I engineered real-time dashboards that significantly improved customer retention strategies, achieving a 0.2% increase in reinstate rates. My ability to streamline ad-hoc data requests by 40% showcases my commitment to efficiency and actionable insights.

In my previous roles, I have consistently delivered results through data-driven strategies. I led multiple A/B tests that optimized pricing strategies, potentially increasing revenue by 5%. My analytical skills were further demonstrated at Nordic Oil GmbH, where I utilized Google Analytics to boost user reach by 15% and enhance SEO performance, resulting in a 20% increase in organic traffic. I thrive in collaborative environments, working cross-functionally to deliver insights that drive business growth.

Experience

Work history, roles, and key accomplishments

Manager Data Analytics & Insights

Sky Deutschland GmbH

Jan 2023 - Nov 2024 (1 year 10 months)

Engineered real-time dashboards for profiling customer and lapsed bases, boosting retention strategies and reducing ad-hoc data requests by 40%. Developed a market penetration dashboard that drove precise regional campaigns, optimizing budget allocation and achieving a 0.3% increase in market penetration. Led over 10 A/B price tests, optimizing pricing strategies and enabling a potential 5% revenu

SQL Tableau Power BI Data Visualization A B Testing Data Analysis Customer Retention

Junior Manager Data Analytics & Insights

Sky Deutschland GmbH

Jun 2022 - Dec 2023 (1 year 6 months)

Led over 10 A/B tests and conducted data analysis on the Sky TV UI, achieving a consistent 2% increase in reach per test and driving user interface optimization strategies. Managed over 30 ad-hoc requests related to platform usage, delivering insights that drove strategic partnerships. Developed and maintained 8 periodic reports using SQL, distributed to over 100 stakeholders, providing critical b

SQL Data Analysis A B Testing Stakeholder Management Reporting Business Intelligence Strategic Partnerships

Junior Marketing Manager

Nordic Oil GmbH

Feb 2021 - Dec 2022 (1 year 10 months)

Analyzed website performance with Google Analytics, driving a 15% increase in user reach over one year. Optimized SEO and translated over 100 blog articles, boosting organic traffic by 20% YoY and enhancing rankings for key terms. Designed and executed email campaigns, achieving a 10% increase in open rates and a 5% boost in click-through rates.

Google Analytics SEO Email Marketing Marketing Strategy Data Analysis User Engagement

Sourcing & Operations Intern

FlixBus Charter GmbH

Feb 2020 - Jul 2020 (5 months)

Conducted outreach and negotiated pricing agreements, making over 20 calls daily. Supported sourcing and operations activities for the charter business.

Negotiation Outreach Operations Management Communication Vendor Relations

Consumer & Market Insight Intern

Amplifon S.p.A

Mar 2019 - Sep 2019 (6 months)

Coordinated the outsourcing of over 10 market research projects, ensuring quality and timely delivery. Supported consumer and market insight initiatives.

Market Research Project Coordination Quality Assurance Data Collection Supplier Management

Education

Degrees, certifications, and relevant coursework

LUISS Guido Carli University

Master's degree, Marketing

Grade: 100/100 cum laude (1.0 in German system)

Completed a Master's degree in Marketing, specializing in Customer Behavior. Achieved a perfect score of 100/100 cum laude, equivalent to a 1.0 in the German grading system.

University of Florence

Bachelor of Science, Business Administration

Grade: 98/110 cum laude (1.8 in German system)

Pursued a Bachelor of Science in Business Administration with a focus on Management. Graduated with a grade of 98/110 cum laude, which translates to a 1.8 in the German grading system.