At Toyota Motor North America, I co-lead governance of Toyota's enterprise brand ecosystem, including BrandHub, guidebooks, campaigns, and creative resources used across dealer and internal marketing teams. I translate brand strategy into guidance for vehicle positioning, integrated campaigns, and creative production.
I manage governance across 700+ active licensing projects and support 80+ brand partners. I review creative submissions from concept through production samples to protect Toyota's brand identity, intellectual property, and consumer-facing execution.
As a BEC Digital Media Strategist, I supported digital customer experience and operational strategy for Toyota's customer service organization. I evaluated workflows and customer feedback, monitored performance against a 48-hour response target, and recommended improvements to digital tools and customer-care processes.
I started at Toyota as a Product Sales & Engagement / Brand Intern, supporting the ACCELERATE dealer leadership program and contributing to Toyota's 85-page Brand Style Guide. I hold an MBA with a marketing emphasis from Grand Canyon University and a B.S. in Communications with a minor in Marketing from University of the Pacific.
