Open to opportunities

Hanifa Anis

@hanifaanis

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Business and data analyst building executive BI, SQL models, and AI-assisted reporting for strategic decisions.

Pakistan

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What I'm looking for

I’m looking for a role where I can own executive BI and SQL-driven data models, automate reporting with AI, and turn operations/logistics data into faster, more reliable decisions—using analytics engineering to improve KPIs end to end.

I’m a business and data analyst with 4+ years building executive-facing BI, SQL-driven data models, and AI-assisted reporting workflows. I turn complex data into strategic decisions for leadership, with a strong focus on reliability, speed, and clarity in reporting.

At Daraz–Alibaba Group as a Senior Business Intelligence Analyst (Strategy & Operations), I built scalable analytics across fulfillment, transportation, and last-mile operations across multiple markets. I automated Monthly Logistics Business Reviews using AI-assisted workflows, engineered SQL data models and ETL pipelines to reduce reporting delays by 35%, and standardized KPI definitions across Ops, Finance, and Commercial to improve decision-making efficiency by 30%. I also built and scaled a cost-recovery analytics solution that caught inaccurate weight declarations, generating USD 10K in weekly savings per venture.

Earlier, I led multi-market logistics cost modeling at Daraz–Alibaba Group as a Cost Performance Associate and automated cost-performance simulations using Python and Google Sheets, cutting manual effort by 90%. At Maqsad, I improved Weekly Active Users by 30% through customer and business performance analytics, boosted onboarding success by 30% with journey and funnel analysis, and supported conversion (+15%) and revenue (+20%) gains. I also built machine learning models as a Junior Data Scientist, and I enjoy applying econometrics and ML (e.g., VAR modeling in R and sales forecasting) to produce actionable insights.

Experience

Work history, roles, and key accomplishments

Senior Business Intelligence Analyst

Daraz–Alibaba Group

Jan 2025 - Jun 2026 (1 year 5 months)

Built scalable analytics across fulfillment, transportation, and last-mile operations for multiple markets, improving KPI accuracy by 30% and strengthening leadership reporting frameworks. Automated monthly logistics business reviews with AI-assisted workflows and engineered SQL/ETL supply-chain reporting, reducing reporting delays by 35%.

Business Intelligence Executive Reporting SQL Data Modeling ETL KPI Design Logistics Analytics Supply Chain Analytics performance reporting Cost Optimization

Cost Performance Associate

Daraz–Alibaba Group

Nov 2024 - Jan 2025 (2 months)

Led a multi-market logistics cost model across four countries by standardizing the rate-card methodology for consistent unit-cost reporting and optimization. Automated cost-performance simulations using Python and Google Sheets, cutting manual effort by 90%, and built centralized write-offs and claims analytics for real-time loss visibility.

Python Simulation Claims Analytics Logistics Analytics

Data Analyst

Maqsad

Oct 2023 - Jul 2024 (9 months)

Developed customer and business performance analytics solutions that increased Weekly Active Users by 30% and enabled data-driven engagement and retention strategies. Conducted customer journey and funnel analyses to improve onboarding success by 30% and worked with product and business teams to increase conversion by 15% and revenue by 20%.

Data Analysis Customer Analytics Business Analytics KPI Design Funnel Analysis Retention Analytics Performance Analytics

Junior Data Scientist

ZyneVentures

Sep 2022 - Sep 2023 (1 year)

Built machine learning models to predict customer behavior, improving prediction accuracy by 15% and reducing churn by 10%. Prepared large, messy datasets for model use and helped drive a 15% lift in profitability through recommendation-driven outputs.

Machine Learning predictive modeling Behavioral Modeling Data Preparation Recommendations

Education

Degrees, certifications, and relevant coursework

Institute of Business Administration (IBA) Karachi

Bachelor of Science, Economics and Mathematics (Double Major)

2018 - 2022

Grade: GPA: 3.3/4.0

Activities and societies: Research Assistant – Economics research (State Bank of Pakistan).

Completed a Bachelor of Science with double majors in Economics and Mathematics. Served as a Research Assistant for Economics research with the State Bank of Pakistan.