At Independent, I lead WordPress development, UX/UI direction, digital strategy, and full-stack delivery. I build primarily with native Gutenberg Blocks, custom themes, and plugins, integrating AI-powered functionality, accessibility, and GTM/GA4 event tracking.
At Liberty Latin America, I was selected for a platform migration, and the engagement was extended. I monitored the digital experience and developed online-store functionality and strategic marketing and sales pages for +Móvil Panamá.
At Presupuesto Abierto, I developed a public-facing WordPress platform for a fiscal-transparency initiative involving Fundación para el Desarrollo de la Libertad Ciudadana and FSVC, with U.S. Embassy funding. The experience was designed to make budget information easier to understand and explore.
At Live and Invest Overseas, I created reusable web components and redesigned key pages around user and business goals. I led A/B testing, CTA strategy, lead-capture flows, and interactive quizzes to improve engagement, retention, and conversion.

