Open to opportunities

Hailee Ng Yew Ming

@haileengyewming

Message

I build insight-led integrated marketing strategies that connect brands, audiences, and measurable growth.

Malaysia

Message

What I'm looking for

I'm looking to turn consumer, market, and campaign insights into integrated brand and media strategies that solve business challenges and create meaningful audience connections.

At Dentsu, I develop integrated media and partnership strategies for Fraser & Neave, translating audience insights and planning data into cross-channel recommendations across Meta, TikTok, influencers, and publishers. I also shaped a regional growth strategy for a leading ASEAN financial services brand across Malaysia, Singapore, and Indonesia.

Previously, I led multi-market customer journey and campaign strategy for Mercedes-Benz at RAPP Worldwide across 16 regions, and drove brand growth, influencer partnerships, e-commerce, and media campaigns for Colgate-Palmolive, Estée Lauder Companies, Maybank, Sunway Group, and Unilever Malaysia. I enjoy understanding people, solving business challenges, and turning research, market trends, and performance data into marketing decisions that keep brands relevant.

Experience

Work history, roles, and key accomplishments

Current

Media Planning Manager

Current

Dentsu

Feb 2026 - Present (6 months)

Developed integrated marketing strategies by synthesizing audience insights, planning data, and business objectives into cross-channel investment recommendations across Meta, TikTok, and publishers. Led partnership strategy and negotiations between client, influencer agency, and founder stakeholders, and shaped an insight-led regional growth strategy pitch for a leading ASEAN financial services br