At Asbir Tech, I designed a mobile-game-inspired promotions experience with streak-based rewards and behavioral triggers, built full-stack in Next.js and Laravel. It lifted 30-day user retention by 23%.
I led user research, flow testing, and journey mapping for the platform, turning findings into prioritized design changes. I also architected the company’s first unified design system and mentored teams on accessibility and interaction standards.
As a freelance design engineer, I designed and built Cupsync, an offline Android tablet and web point-of-sale app used daily at a café counter. I refined it through two weeks of field testing, with support for local tax and discounts, QR payments, and daily reports to Google Sheets.
At Four13 Digital, I managed eCommerce integrations for 22 client tenants, connecting Cin7 Core, Trackstar, and ShipBob through a Node.js middleware platform. My front-end development background helps me create practical designs and handoffs that are ready for engineering.
