Looking for a job

Joey Santos

@joeysantos

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I design end-to-end web and mobile products that scale across platforms.

Philippines

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What I'm looking for

I'm looking for remote product design work on Philippine, Australian, or New Zealand hours. I prefer new-product work, though web and mobile client work also interests me. I'm open to either individual contributor or lead roles.

I've designed every product shipped by Scrambled Eggs Software, including Duets and Booky. As Booky's founding designer, I helped evolve an offline restaurant directory into a deals platform serving up to 20,000 partner restaurant branches.

At Booky, I built and extended the design system across customer apps, restaurant merchant tools, web, mobile, and the GCash mini-program. When lockdowns shut down dine-in, I redesigned the platform for delivery with a new consumer app, merchant app, and admin CMS, then rebuilt the deals experience when restrictions lifted.

I've grown a solo design practice into a team of five designers and three researchers, establishing design thinking, critique, usability testing, handoff, and repository management. Lean UX reduced delivery from four weeks to two, while AI-assisted workflows brought it to one week without reducing output.

I've also designed remote products and websites for teams in the United States, Australia, Denmark, Singapore, and Spain. I work end to end—from flows and interfaces to prototypes, design systems, and build-ready specifications—and I’m comfortable contributing as an individual contributor or leading a team.

Experience

Work history, roles, and key accomplishments

Director of User Experience

Booky

Jan 2019 - Jul 2026 (7 years 6 months)

• Scaled the design function from a solo practice to 5 designers and 3 researchers as the company grew from 4 employees to over 100.

• Redesigned the entire Booky platform for delivery when COVID-19 lockdowns closed the dine-in model, shipping a new consumer app, merchant app, and admin CMS.

• Rebuilt the deals experience after restrictions lifted, applying what the delivery pivot taught the t

Management Anthropic: Claude Usability Engineering Usability Testing User Interface Design User Experience (UX)Design Thinking Web Design Product Design Interaction Design Figma

Product Designer

Rilyf

Jul 2017 - Jan 2019 (1 year 6 months)

• Designed the flagship on-demand personal care and beauty services product end to end: brand, lofi mockups, high fidelity design, and interactive prototypes.

• Coordinated design across Manila and Singapore engineering and United States business teams, fully remote and asynchronous across three time zones.

• Ran this concurrently with my full-time role at Booky.

User Experience (UX)User Interface Design

Product Designer

Booky

Feb 2012 - Jan 2019 (6 years 11 months)

• Designed every product shipped by Scrambled Eggs Software, the company behind Booky and Duets, as founding designer from a starting team of 4.

• Designed Duets, a turn-based social karaoke app for iOS and Android, which became one of the top music app in the Philippines.

• Secured the company its investor funding with Duets, later discontinued when music licensing costs outran available startu

Web Designer

iQuantum

Sep 2014 - Apr 2015 (7 months)

• Designed websites for Australian clients end to end, from lofi mockups through high fidelity design.

• Collaborated directly with engineering and business teams in Sydney, working remote from Manila on Australian business hours.

• Ran this concurrently with my full-time role at Booky.

Web Design Branding and Identity User Interface Design

Design Director

Argumenta

Nov 2011 - Oct 2012 (11 months)

• Led the Manila design team and oversaw all design projects while working with the Denmark team.

• Designed the firm's top Scandinavian client websites and internal projects, covering brand through lofi mockups to high fidelity design.

• Overlapped with the founding of Booky.

Adobe Illustrator User Interface Design User Experience (UX)Web Design

Creative Director

7th Media Creative Studio

Aug 2011 - Nov 2011 (3 months)

Led design work that won the studio its two largest accounts, Nokia Siemens and Cape plc.

Lead UX Designer

Connected Life Labs

Nov 2009 - Feb 2011 (1 year 3 months)

• Designed Traxier, a general purpose tracking app that let people log any behaviour they wanted to count, from glasses of water to cups of rice.

• Delivered brand, lofi mockups, high fidelity design, and interactive prototypes, working alongside engineering from concept through build.

• Started as a consulting engagement and converted to full-time.

Senior Web Designer

Fastbreak Digital

Dec 2009 - Apr 2010 (4 months)

Designed websites for professional athletes and sports figures in Spain, working with an engineer in Makati and business team in Spain.

Lead UI/Web Designer

GoADV Asia

Feb 2009 - Nov 2009 (9 months)

Worked as Lead UI/Web Designer at GoADV Asia.

UI/Web Designer

Halo Nine

Jul 2008 - Oct 2008 (3 months)

Part of the team that built HaloMedia, a browser-based video editing application, from brand through lofi mockups to high fidelity design.

Senior UI/Web Designer

ACTSolution

Dec 2006 - Jul 2008 (1 year 7 months)

Designed web applications and websites for United States clients, working with engineering and product in Makati and business stakeholders in the US.

Web Designer

FBM Software

May 2006 - Jan 2007 (8 months)

Helped design Wablet, a web-based instant messaging product and an ambitious build for 2006. Covered in TechCrunch: https://techcrunch.com/2006/08/23/wablets-going-to-rock-web-im/