Open to opportunities

Habibat Folashade

@habibatfolashade

I’m a results-driven Social Media Manager turning analytics and creative content into sustained engagement and qualified leads.

Nigeria

Message

What I'm looking for

I’m looking to manage cross-platform content and Meta ad campaigns for brands that value data-driven creativity, consistent engagement, and growth-focused reporting.

I’m a results-driven Social Media Manager with hands-on experience in content strategy, content creation, digital marketing, and campaign management. I develop and execute content calendars, maintain consistent brand voice and aesthetic, and use analytics to refine strategies that improve engagement over time.

From executing Meta ad campaigns to editing short-form video with CapCut, I focus on audience growth through compelling copywriting, brand storytelling, and active community engagement. I also partner with design and sales teams to support lead generation, translating performance data into actionable improvements.

Experience

Work history, roles, and key accomplishments

Social Media Manager

Freelance

Dec 2025 - Apr 2026 (4 months)

Developed and executed tailored content strategies to drive consistent audience growth and brand visibility. Planned content calendars, created Canva graphics and branded visuals, edited short-form videos with CapCut, and improved engagement by actively managing comments and DMs.

Content Strategy Canva Capcut Community Engagement Copywriting Performance Analytics

Social Media Manager

JAARM Enterprise

Oct 2024 - Nov 2024 (1 month)

Developed and executed a content strategy that increased overall engagement by 25%. Produced Canva-branded visuals and CapCut-edited Instagram Reels, conducted audience research for data-informed posting schedules, and supported campaigns that increased lead generation by 20%.

Content Strategy Canva Capcut Instagram Reels Audience Research Social Media Analytics Campaign Coordination

Social Media Ads Specialist

AAH Varieties Hub

May 2024 - Oct 2024 (5 months)

Researched, designed, and executed targeted Meta ad campaigns with a 95% campaign success rate. Analyzed ad performance to generate actionable insights that produced 2,000+ qualified leads, while managing Telegram/community interactions and creating Canva ad creatives.

Meta Ads Campaign Management Lead Generation Community Management Canva Creative Development