Gustanto Purbowo
@gustantopurbowo
I build high-level brand creativity through art direction, visual identity, and advertising.
IndonesiaWhat I'm looking for
I’m a creative consultant and senior art director who turns brand challenges into bold visual ideas, identities, and advertising work.
Most recently, I’ve supported Permata Bank brand dedication through senior art director roles at Ou Creative and Animal3creative, following a senior art director contract with Bruce Clay Indonesia.
At dentsu Indonesia, I worked on Bank BRI across ATL, brand identity, and digital. Earlier, I led creative work and successful pitches for brands including Bakmi GM, Mister Potato, Smax Ring, Daihatsu, Campina, Citilink, Danamon, and Freshcare.
I’ve built my career from graphic design through art direction and creative group leadership, and I also taught Graphic Design as a practitioner lecturer. For me, creativity is about leaping further to catch the next high-level idea.
Experience
Work history, roles, and key accomplishments
Permata Bank brand dedication
Permata Bank brand dedication
Worked as Snr. Art Director at Bruce Clay Indonesia.
Accounts Worked:
Bank BRI (dedicated teams, All Product ATL, Brand Identity & Digital)
Pitching
Accounts Worked:
Bakmi GM, Mister Potato & Smax Ring
Pitching:
Bakmi GM, Mister Potato & Smax Ring
Win Pitching:
Bakmi GM, Mister Potato & Smax Ring
Accounts Worked:
Daihatsu & Campina
Pitching:
Bursa efek Indonesia & Gatsby
Win Pitching:
Bursa efek Indonesia, project TVC Series: "Ayo Nabung Saham"
pitch MANDIRI
Pitch KALBE
Accounts Worked:
Djarum Brand (Access mild, Envio mild, TEN mild & L.A mild Meet The Labels), BI, MokoMoko & Emtrix
Pitching:
MokoMoko, Emtrix, BI, Pertamina, Purbasari, serasoft, Ardiles & ABC Alkaline
Win Pitching:
MokoMoko, Emtrix, Purbasari & BI
I am a practitioner lecturer, teaching Graphic Design courses for 1 semester
Accounts Worked:
Entrasol, Biokos Men, Citilink, Daihatsu, Krim Ekonomi + Team Pitching
Pitching:
Citilink, Evalube, VivaSky logo, VivaSky Tv, Pome Love juice, Fiesta Seafood, Sakatonik Liver & Carls Junior
Win Pitching:
Citilink, Sakatonik Liver
Accounts Worked:
Entrasol, Biokos Men, Citilink, Daihatsu, Krim Ekonomi + Team Pitching
Pitching:
Citilink, Evalube, VivaSky logo, VivaSky Tv, Pome Love juice, Fiesta Seafood, Sakatonik Liver & Carls Junior
Win Pitching:
Citilink, Sakatonik Liver
Accounts Worked:
Danamon, TOTAL Indonesia, Malkist Roma, Specs & Freshcare
Pitching:
E-juss, Freshcare, Malkist Roma, Ester-C, Danamon, Specs, Vitkom Gummy, Toyota Etios valco, Carvil, Juss Ginseng & Kopiko Brown Coffee
Win Pitching:
E-juss, Freshcare, Malkist Roma, Ester-C, Danamon, Specs, Toyota Etios valco & Kopiko Brown Coffee
Award:
SPECS PrintAD - Silver Craftmanship, PINASTHIKA 2012
Accounts Worked:
Danamon, TOTAL Indonesia, Malkist Roma, Specs & Freshcare
Pitching:
E-juss, Freshcare, Malkist Roma, Ester-C, Danamon, Specs, Vitkom Gummy, Toyota Etios valco, Carvil, Juss Ginseng & Kopiko Brown Coffee
Win Pitching:
E-juss, Freshcare, Malkist Roma, Ester-C, Danamon, Specs, Toyota Etios valco & Kopiko Brown Coffee
Award:
SPECS PrintAD - Silver Craftmanship, PINASTHIKA 2012
Accounts Worked:
Three Telecomunication
Pitching:
L.A Light & Ipoh White Coffee
Accounts Worked:
Three Telecomunication
Pitching:
L.A Light & Ipoh White Coffee
Accounts Worked:
HP, Pigoen & Sangobion
Accounts Worked:
HP, Pigoen & Sangobion
Education
Degrees, certifications, and relevant coursework
Institut Seni Indonesia Yogyakarta
S.Sn, Visual Communication Design
1996 - 2001
Institut Seni Indonesia Yogyakarta
S.Sn, Visual Communication Design
1996 - 2001
SMSR - Sekolah Menengah Seni Rupa (Senior Art School)
Graphic Communication
1992 - 1995
SMSR - Sekolah Menengah Seni Rupa (Senior Art School)
Graphic Communication
1992 - 1995
Tech stack
Software and tools used professionally
Availability
Location
IndonesiaAuthorized to work in
Portfolio
canva.link/e1vs5kmpiyg67akSalary expectations
Job categories
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