At Broadcast Audience Research Council (BARC) India, I analyze household TV viewership and connectivity data across India, working with datasets of up to 6 million records. I use statistical testing to distinguish genuine regional performance changes from normal variation and help focus investigations on the changes that matter.
I automated more than 70 operational and reporting workflows with Python and Selenium, cutting daily processing time from 4 hours to 10 minutes. I also built Power BI dashboards for RPA performance and operational KPIs; earlier at eClerx Services, I analyzed hotel pricing and availability for Hotelbeds across European city markets.
